OverviewLocation: TorontoJob Title: Manager, Email Marketing AutomationCanada Goose isn't like anything else. We’re a lifestyle brand with an iconic, authentic story. Our promise is to inspire and enable all people to thrive in the world outside. At Canada Goose, you’re part of a movement that belongs to something bigger—one that seeks out the restorative power of nature and aims to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and supporting game-changing people.Position Overview: The Manager, Email Marketing Automation leads the strategy, execution, and optimization of automated customer journeys across email and SMS channels. They are accountable for driving customer engagement, retention, and revenue growth. The Manager owns the end-to-end execution of the customer lifecycle strategy within the email channel, translating customer insights and data into personalized, scalable, and insight-driven programs that enhance the overall customer experience and maximize Customer Lifetime Value (CLTV).Working in an Agile environment, you will partner closely with global teams across CRM, Technology, Data Science, Marketing, eCommerce, and Retail to ensure automated emails and lifecycle programs are strategically aligned, operationally seamless, and commercially impactful. The ideal candidate brings deep expertise in enterprise marketing automation platforms (Salesforce Marketing Cloud preferred), lifecycle journey marketing, advanced segmentation and personalization skills, and a proven track record of leveraging automation to drive measurable business outcomes.ResponsibilitiesLead the design, execution, and optimization of automated trigger and lifecycle-based email marketing journeysUtilize Salesforce Marketing Cloud (or similar platforms) to implement dynamic content, real-time triggers, and personalized messaging at scaleEnsure end-to-end governance of automated journeys, including production workflows, QA, approvals, deployment, and adherence to brand standardsCollaborate with creative and content teams to ensure messaging is on-brand, customer-centric, and aligned to business prioritiesPartner with CRM, Analytics, Data Science, and Technical teams to develop advanced segmentation strategies, including behavioral, transactional,



and predictive segmentsLeverage first-party, consented, and preference data to create relevant, personalized experiences that drive engagement and revenueEnsure data integrity and automation reliability, working closely with technical teams on event tracking, data flows, and platform integrationEstablish and track the performance of the automated trigger and lifecycle-based email program, focusing on key KPIs (e.G., engagement, retention, churn, revenue, and CLTV); lead continuous optimization of the programEstablish a structured testing and optimization roadmap across journeys, messaging, and cadenceTranslate performance insights into clear recommendations and continuous improvementsCollaborate closely with CRM, Creative, Brand, E-commerce, and Merchandising teams to align automated email programs with business prioritiesPartner with Legal and Privacy teams to ensure lifecycle programs are compliant with GDPR, CASL, CAN-SPAM, and consent management standardsAct as a marketing automation subject-matter expert, providing guidance and alignment across stakeholdersEstablish and maintain CRM marketing best practices and customer journey design documentation to ensure consistency, scalability, and qualityOversee deliverability, list hygiene, and sender reputation, proactively identifying and resolving issuesStay up to date on emerging trends, technologies, and automation innovations to continuously evolve lifecycle programsQualifications7+ years of experience leading marketing automation and lifecycle programs, with a strong background in CRM and email marketing within retail, luxury, or apparel environmentsProven experience building and optimizing automated lifecycle journeys, with email as a primary channelHands-on expertise with marketing automation platforms, with Salesforce Marketing CloudExperience leveraging CRM and first-party data for segmentation, personalization, and performance optimizationExperience working in an Agile environment,



partnering closely with delivery teams and acting as a product owner or product manager for customer lifecycle and marketing automation initiativesComfort working with analytics and reporting tools to measure lifecycle performance and inform decisionsStrong cross-functional collaboration and communication skillsProven leadership in data-driven CRM marketing strategy, using customer signals and automation to drive retention, CLTV, and long-term growthDeep expertise in marketing automation and journey orchestration, translating lifecycle strategy into scalable, personalized customer experiencesStrong executive communication and storytelling skills, able to clearly articulate lifecycle performance, insights, and priorities to senior stakeholdersFluency in CRM, CDPs, and analytics ecosystems, enabling advanced segmentation, measurement, and continuous optimizationThe ability to operate at both strategic and hands-on levels, balancing vision with execution in complex, fast-moving environmentsWhat’s in it For You?A company built on Canadian roots and heritageYour work is recognized with a comprehensive and competitive Total Rewards ProgramOpportunities for career growth through numerous internal and external programsRecognize and be recognized by your peers with our Goose Rewards & ICON RewardsBe a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care aboutAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesInspiring leaders and colleagues who will lift you up and help you growSalary$102,000.00 - $141,000.00 / yearAbout the salary range: We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.Equal Chance & AccommodationCanada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require interview accommodation, please e-mail [email protected].#J-18808-Ljbffr

📌 Manager, Email Marketing Automation - C$102,000 - C$141,000 A Year (Toronto)
🏢 Canada Goose
📍 Toronto