Salary Starting Salary Opportunity: $96,000+ Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant. Bonus Target Bonus: $24,000 This role may also be eligible for discretionary long-term incentive awards. Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount aretargeted values and not guarantees. Vacancy Type This posting reflects a vacant position. Location Toronto Office, 5 days/week in office. Job Responsibilities We’re looking for someone who thinks like a brand CEO, not just a marketer. The Brand Manager role comes with real ownership: driving growth, managing brand health, and making decisions with limited global direction. Lead Brand Growth: Deliver national volume and share targets through strategic planning and flawless execution of brand initiatives, and sustained Brand health Innovation Stewardship: Champion brand extensions that reinforce our leadership in the segment, and long term sustainability. Agency & Stakeholder Management: Lead external partners (creative, PR, experiential) and internal teams (innovation, insights, trade, legal) to deliver integrated programs. Inspire and drive creativity through recent tactics to effectively reach target market. Budget & Compliance: Own the marketing budget and ensure all programs meet regulatory and industry standards. Promotions & Communications: Develop and track national and regional promotions, influencer programs, and experiential activations. Lead National Marketing planning, strategies and execution,



brand positioning, process management and all execution approval ensuring delivery of planned volume and profit. Job Qualifications University degree in Business, Commerce, Communications or a related field 5+ years of brand marketing experience in CPG, beverage, alcohol, or high-growth consumer brands (e.G., tech, apparel) Strong analytical skills with experience using tools like PowerBI, Kantar, as well as P&L and general management skills Excellent communication and presentation skills, with the ability to sell ideas internally and externally Self-starter who enjoys autonomy, thrives in ambiguity and can create clarity from complexity Experience working cross-functionally, including internal teams, advertising agency, media team, research team, public affairs team, etc. Comfortable with periodic domestic travel Nice-to-Haves Familiarity with Canadian alcohol marketing regulations and compliance standards Prior experience in a matrixed organization or navigating complex stakeholder environments Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.



Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees! Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Require Additional Assistance? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.Com email address. If you have any questions or concerns, please email the recruitment team at #J-18808-Ljbffr

📌 Manager, Brand Marketing - $96,000 A Year (Toronto)
🏢 Labatt Breweries of Canada
📍 Toronto