Our client is looking for a Paid Media Specialist with robust Paid Social expertise to lead strategy, execution, and optimization across social platforms. This role is ideal for a hands‑on marketer who excels at campaign management, audience strategy, testing, measurement, and performance growth.

Key Responsibilities

- Lead paid social strategy and execution, primarily across Meta (Facebook & Instagram)
- Manage and optimize campaigns on LinkedIn, TikTok, Pinterest, Snapchat, and Reddit
- Develop full‑funnel strategies across awareness, acquisition, retention, and re‑engagement
- Drive audience targeting, first‑party data activation, lookalike modeling, and conversion tracking
- Partner with creative teams to develop testing frameworks and performance‑driven recommendations




- Analyze campaign performance and identify opportunities to improve efficiency and scale
- Serve as the paid social subject matter expert, driving best practices and platform innovation

Qualifications

- 5+ years of performance marketing experience with deep hands‑on Paid Social expertise
- Advanced experience with Meta Ads Manager
- Proven success managing multi‑platform paid social campaigns
- Strong knowledge of audience strategy, conversion tracking, campaign structure, and optimization
- Experience building and executing full‑funnel social strategies

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📌 Paid Media Specialist (Toronto)
🏢 Creative Circle
📍 Toronto