JOIN OUR TEAM! At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 17,000 stores in 29 countries, serving almost 9 million customers every day. In total, approximately 149,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let's grow together! Customer Journey Manager Department: Marketing Location: On site, Calgary, AB Type of employment: Permanent, Full Time (40 hours) THE ROLE Reporting to the Director of Marketing, the Manager, Customer Journeys is at the centre of how we build relationships with our customers online. This role shapes how we communicate nationally, across CRM, SMS, and newsletter, and leads the charge on the Circle K App growth. This is an individual contributor role that works closely with cross-functional teams to set strategy and bring it to life. We are looking for someone who thinks strategically and thrives on being part of the activation and seeing ideas come to life. WHAT YOU’LL DO Customer Journeys Define the national CRM strategy across email, SMS, newsletter, and the Circle K App, including messaging frameworks, audience segmentation, cadence,



and channel priorities Map and design end-to-end customer journeys that guide customers through the right experience at the right time Brief the CRM Activation team (SMS, Newsletter) with explicit campaign requirements, audience briefs, and journey logic Consolidate business unit content into a unified national communications calendar Oversee campaign performance in partnership with Activation and drive optimizations based on define KPIs Champion the evolution of CRM capabilities, including journey automation Circle K App Growth Lead the growth of the Circle K App, identifying and developing opportunities to expand the program over time Manage in-app content across offers, promotions, and vendor integrations, in collaboration with regional leads Manage what gets promoted in the app, advising on vendor opportunities and ensuring everything ladders up to the broader strategy Contribute to building the systems foundation of the ecosystem in support of future growth Cross-functional collaboration Coordinate inputs and approvals across business units, Merchandising, Legal, and Technology teams Collaborate with the Quebec lead on the Couche-Tard App to ensure alignment across regional efforts Maintain the communication with key partners, including app developers and vendors, acting as the Customer Journeys representative in all relevant discussions Privacy & compliance Own privacy compliance across all loyalty CRM channels,



including opt-in flows, consent management, and policy updates Ensure all activities meet Canadian regulatory requirements WHAT YOU’LL NEED Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline Experience: Minimum 4-6 years of experience in CRM, or lifecycle marketing; experience in a retail or CPG environment is considered an asset. Proven experience building and managing customer journeys across email, SMS, and newsletter channels Demonstrated ability to manage external vendors and align multiple internal stakeholders Experience with a loyalty program considered an asset Knowledge and skills: Solid understanding of CRM platforms such as Infobip and Adobe Campaign Working knowledge of Canadian privacy legislation, including CASL and PIPEDA Ability to brief cross-functional teams with clarity and purpose Comfortable operating at both a strategic and executional level depending on the mandate WHY YOU SHOULD WORK HERE: At Couche-Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you're not just getting a job – you're becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here's why you'll love working with us: Benefits package: Group Insurance Program: Stay healthy and happy! Our plan provides you with the flexibility to choose coverage that best meets your needs and add optional insurance (health and dental care, long-term disability, life insurance, health spending

📌 Customer Journey Manager (Calgary)
🏢 Circle K Stores
📍 Calgary