Overview JOB DESCRIPTION: $55-60/hour - 12 Month Contract w/ Possible Conversion to Full-Time Insight Global is looking for a Senior Manager, Marketing Automation to join a leading banking client downtown Toronto. This is a hybrid role and requires 3x/week in office downtown Toronto. The Marketing Automation Manager will act as the right hand support for the Sr Marketing Manager. In addition to supporting the development of junior SMFC developers on the team, there will also be a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view. Responsibilities Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team. Investigate and resolve deliverability issues as they arise. Adhere to a production schedule to ensure accurate and timely delivery. Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis. Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis. Brand & Customer Experience Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes. Understanding of Governance and Compliance requirements as they relate to legislation. Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.G. CAN-SPAM, CASL, PIPEDA, etc.). Reporting Provide post reporting and analysis.



Monitor campaign performance and metrics. Provide strategic direction based on industry best practices and trends. Database Marketing Understanding of database marketing and CRM programs and procedures. Automate data flow between existing databases and Salesforce Marketing Cloud. SQL experience is an asset. Governance and Compliance Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance. Execute processes to ensure compliance with regulations. Risk Management and Control Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues. Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager. Qualifications 5-10 years of experience as an HTML developer with robust Salesforce Marketing Cloud experience (journey builder, automation studio, AdStudio, etc) OR Unica Campaign OR Adobe Target Experience leading a team or developing/mentoring junior developers Strong knowledge of email development best practices Strong written and oral communication skills (must be able to communicate technical direction, discuss and incorporate stakeholder's feedback, and communicate issues found and solutions clearly) Technical skills: HTML, CSS, AmpScript, SQL NICE TO HAVE SKILLS AND EXPERIENCE Experience working in the financial industry We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position. #J-18808-Ljbffr

📌 Marketing Automation Manager - $55 - $60 An Hour (Toronto)
🏢 Insight Global
📍 Toronto