As a Search Engine Optimization (SEO) & Answer Engine Optimization (AEO) Strategist for TELUS Business, you will own and execute organic search strategies that drive qualified traffic to our business pages on telus.Com/business. You'll collaborate closely with content, product, engineering, and paid media team members to optimize our digital presence across both traditional search engines and answer engines like ChatGPT and Perplexity. This is a high-impact, highly visible role where your work will directly influence how our customers and Canadian businesses discover TELUS. Responsibilities Develop and execute comprehensive SEO and AEO strategies for TELUS Business pages Conduct in-depth keyword research across both traditional search and conversational AI-driven search behaviours to identify high-value search opportunities aligned with business objectives and seasonal campaigns (e.G., device launches, Black Friday) Directly implement SEO/AEO updates within the CMS (e.G., metadata, header tags, schema markup, internal linking, and content updates) Perform regular technical SEO audits and work with engineering teams to resolve issues related to crawlability, indexation, site speed, and Core Web Vitals Collaborate with content writers and UX teams to develop SEO-optimized landing pages, product descriptions, editorial content, and content designed for ranking and answer extraction Monitor, analyze, and report on both organic search KPIs and emerging AEO metrics Conduct competitive analysis to identify gaps and opportunities in the Canadian telecom SEO and AEO landscape Stay current on Google algorithm updates, answer engine developments, and industry best practices,



proactively adapting strategies as needed Partner with other teams to align on keyword strategies and maximize blended SERP presence Contribute to quarterly SEO/AEO roadmaps Lead ongoing testing and experimentation initiatives Present findings and recommendations to stakeholders across the business Qualifications 3–5 years of experience within a corporate or agency setting Hands‑on experience implementing SEO and demonstrated exposure to AEO, AI search and emerging search technologies Proven track record of improving organic search rankings and driving measurable traffic growth Strong proficiency with SEO tools: Google Search Console, SEMrush or Ahrefs, Screaming Frog, and Google Analytics / Adobe Analytics Solid understanding of technical SEO fundamentals (e.G., schema markup, crawl budget, hreflang, structured data) Experience with on‑page and content optimization strategies, including the ability to independently execute these strategies Familiarity with AI search and visibility platforms (e.G., Profound, Peec AI, or similar tools) and ability to evaluate brand presence within AI‑generated responses Ability to translate complex data into clear, actionable insights for non‑technical stakeholders Solid written and verbal communication skills in English Bachelor's degree,



or equivalent practical experience Nice to Have Experience in the telecommunications or e‑commerce industry, especially for B2B Familiarity with A/B testing methodologies Understanding of how to measure and report on AEO performance Google Analytics 4 (GA4) certification or equivalent Experience with a headless CMS Understanding of Canadian search behaviour and market nuances Salary Range: $70,000-$120,000 Performance Bonus or Sales Incentive Plan: 12% Actual total compensation will be determined based on factors such as knowledge, skills, performance, and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as: Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and a flexible benefits plan to meet the needs of you and your family Flexibility to work in‑office, virtually or a combination of both, based on the role's requirements Generous company‑matched pension and share purchase programs Opportunity to give back to communities in which we work, live, and serve Career growth and learning & development opportunities to develop your skills And more … TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr

📌 Seo/Aeo Strategist - Telus Business - C$70,000 - C$120,000 A Year (Quebec City)
🏢 TELUS Business
📍 Quebec City