OverviewThe Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world-class and award-winning marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.LocationToronto, Ontario, CanadaHours37.5IndustryMarketingCompensation Details$96,900 - $136,800 CADTD is committed to offering fair and equitable compensation. Growth opportunities and skills development are core to the colleague experience at TD. Base salary is offered with variations based on candidate skills, experience, knowledge, location, and other business needs.As a candidate, feel free to ask questions about compensation and discuss details with your recruiter for clarity on this role.Job DescriptionThe Integrated Marketing Planning Manager will lead the development of marketing strategies and programs for TD Wealth Advice (Financial Planning and Private Wealth Management lines of business). Collaborating with business, marketing and agency partners in an agile environment, the Integrated Marketing Planning Manager is responsible for designing and delivering innovative, best-in-class marketing strategies across the marketing funnel in paid and owned channels.Key AccountabilitiesMarketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans. Delivers integrated marketing programs that meet business and marketing strategies and understand the role of different media options and their impact on achieving marketing objectives.Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment,



recommend course of action and best practices to improve products, processes or services. Understand the nuances of marketing to mass affluent and high net worth segments.Influencing and relationship management: Build and manage solid relationships with business units, marketing partners and other internal departments to deliver effective marketing programs.Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI.Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.Analysis and Problem Solving: Define the problem to solve, engage stakeholders from different groups to gather data and draw insights. Leverage data with judgment to make recommendations and drive action. Deliver and monitor results; analyze results and make recommendations to maximize ROI while evaluating in-market activity.Job RequirementsUndergraduate degree or relevant professional certifications,



designations, or equivalent required7+ years relevant experienceExperience leading marketing strategy in similar industryDigital marketing strategy and execution is idealAdvanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets with a proven ability to drive business resultsInnovative, customer-obsessed mindset with strong financial acumen to advocate for customer advice and experienceA self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent settingExperienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partnersA self-motivator with excellent organizational and communications skills to prioritize and multi-task in a collaborative or independent settingAbout UsLa TD est un chef de file mondial dans le secteur des institutions financières. Elle représente la cinquième banque en Amérique du Nord par son nombre de succursales. Chaque jour, nous offrons une expérience client légendaire à plus de 27 millions de ménages et d’entreprises au Canada, aux États-Unis et partout dans le monde. Plus de 95 000 collègues de la TD mettent en commun leurs compétences, leur talent et leur créativité au service de la Banque, des clients qu’elle sert et des économies qu’elle appuie. Nous sommes guidés par notre vision d’être une meilleure banque et par notre objectif d’enrichir la vie de nos clients, de nos collectivités et de nos collègues.La TD est engagée à offrir une expérience client exceptionnelle et à proposer des programmes de formation et de mentorat, ainsi que des conversations sur le perfectionnement et le leadership pour réaliser le plein potentiel des collègues.#J-18808-Ljbffr

📌 Directeur, Marketing - C$96,900 - C$136,800 A Year (Toronto)
🏢 TD
📍 Toronto