Join Team CARFAX as an Associate Marketing Automation Specialist At CARFAX, we are mission‑focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and customers. The role requires 2 days per week in our London, ON office, subject to change with future business needs. What you’ll be doing:
- Serve as SME for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
- Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
- Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
- Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
- Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
- Assist in the creation of dynamic and highly personalized consumer messages by leveraging deep data insights and audience segmentation.
- Produce regular data‑focused presentations for peers and key stakeholders. What we’re looking for:
- Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
- Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP).
- Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
- Previous experience with data management and visualization tools such as QuickSight, Power BI, Tableau, and Looker Studio.
- Minimum 3 years of experience working with marketing databases and consumer data platforms.
- Minimum 1‑2 years of experience with SQL for data extraction and analysis.
- Experience working collaboratively with cross‑functional teams to align data strategy with business goals.
- Familiarity with consumer data protection laws (CAN‑SPAM, CCPA, TCPA, GDPR, CASL, etc.).
- Experience in cross‑platform messaging (Push, In‑App, Web Push, SMS/MMS).
- Solid grasp of API and Webhook fundamentals.
- Solid attention to detail and ability to multitask successfully.
- Intellectually curious with an aptitude for learning and trying new things.
Bonus Points
- Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
- Proficiency utilizing JavaScript, R, and/or Python.
- Previous SDK Integration and testing experience.
- Experience managing multi‑year consumer relationship building (i.e., subscription or membership programs).
- Previous experience migrating to new consumer messaging tools.
- Previous work in the automotive space.
- Two or more years of experience working with Segment (CDP).
- Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid. What’s in it for you:
- Competitive compensation, benefits and generous time‑off policies.
- 4‑Day summer work weeks and a winter holiday break.
- 401(k) / DCPP matching.
- Annual bonus program.
- Casual, dog‑friendly, and innovative office spaces.
- For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits Vacancy Status: This posting is for an existing vacancy.
Base Salary: The anticipated base salary range for this position is CAD $64,000 to $86,500 annually. Final base salary will be determined based on geographical location, experience, and qualifications.
📌 Associate Marketing Automation Manager (London)
🏢 CARFAX
📍 London