11 Aug
|
BLAZESOFT
|
Cape Breton Island
11 Aug
BLAZESOFT
Cape Breton Island
Chief Operating Officer, Marketing Division Blazesoft is a global gaming and digital entertainment company, and its marketing division delivers a full suite of performance marketing services to internal brands and external clients across the US, LATAM, and Europe About the Role This is a senior leadership role for a decisive, performance-focused executive who owns both operational and commercial outcomes across our internal brands and external client portfolio. We sell marketing services to clients worldwide, and we are looking for a leader who can drive this business: set direction, build the operational engine, win new business, and be accountable for the division’s growth, profitability, and results. The ideal candidate is strategic, hands-on, and relentless about accountability, speed, and results.
Key Responsibilities - Own and drive the division’s day-to-day operations and commercial outcomes—revenue, profitability, and client growth - Lead and coordinate the full-service portfolio—Media Buying, Organic Growth (SEO, ASO & AI Search), Affiliate Marketing, Social Media Marketing, Brand & Creative Strategy, CRO & Revenue Optimization, Influencer Marketing, and Reputation Management—into a cohesive, high-performing operation - Own new business and client growth—driving pipeline, pitching, and expanding the external client portfolio - Manage relationships across the full ecosystem: clients, strategic partners, and contractors, ensuring alignment, quality, and delivery - Scale service delivery across global markets—the US, LATAM, and Europe—accounting for regional nuance, regulation, and client needs - Set clear targets, deadlines, and accountability across all teams, and challenge underperformance directly - Drive AI and automation across campaign management, reporting, content production,
and operational workflows to build a durable competitive edge - Own marketing and commercial performance, turning data into decisive action and reallocating resources toward the strongest-performing services, channels, and clients - Deliver against core iGaming KPIs—ROAS, CPA, CAC, FTD, player LTV, conversion, and retention - Raise the standard of strategy, creative output, campaign execution, and client delivery - Build and lead a high-performance culture where ownership, urgency, innovation, and results are non-negotiable - Lead senior client and partner relationships and present clear, confident recommendations at the executive level Requirements - Proven experience running and scaling a performance or digital marketing agency, with full P&L; accountability - Demonstrated ownership of commercial outcomes—revenue, profitability, and client growth - Track record of winning new business and expanding client portfolios - 12+ years in operations, growth, or marketing leadership, including senior executive roles - Experience managing global client delivery across multiple regions (US, LATAM, Europe preferred) - Proven experience leading multidisciplinary teams and managing contractors and external partners - Broad expertise across the division’s service lines—media buying, organic growth, affiliate, social, creative and brand, CRO, influencer, and reputation management - Experience implementing AI, automation, and data-driven processes at scale - Strong leadership, analytical, presentation, and decision-making skills - iGaming, online casino, sportsbook, social gaming, or digital entertainment experience - Competitive executive compensation with a performance-based bonus tied to division growth and profitability - Group retirement plan with RRSP matching
- Dedicated professional development and executive growth support
- A fast-paced, entrepreneurial culture and a contemporary on-site office in Concord, Ontario
📌 Chief Operating Officer, Marketing Division (Cape Breton Island)
🏢 BLAZESOFT
📍 Cape Breton Island