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Reports to: Manager, Ecommerce Associate Digital Marketing Manager Own the strategy, execution, and performance of top-of-funnel (TOF) digital media and retail media network (RMN) investment across the portfolio, driving traffic, brand awareness, and full-funnel conversion in partnership with ecommerce, brand marketing, and customer sales teams. This role builds and leads a scalable digital marketing function — setting media strategy, managing budget stewardship, and developing the Associate Digital Marketing Manager to execute against it — while ensuring upstream media decisions translate into legible, actionable outcomes for downstream retail and ecommerce stakeholders. Own the TOF media and retail media network strategy across paid social, programmatic/DSP, and onsite/offsite retail media (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, and emerging platforms).

Evaluate and pilot recent ad formats and retail media innovations, assessing fit before scaling investment.

Amazon Ads Business Ownership

Own the Amazon Ads business end-to-end, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP investment strategy. Serve as the primary day-to-day point of contact with Amazon Ads, managing the relationship, escalations, and access to beta programs, new ad formats, and platform roadmap updates. Direct and manage agency partners Commerce IQ and Amerge, setting campaign strategy and performance expectations, reviewing optimization recommendations, and holding partners accountable to ROAS, spend efficiency, and SKU-level profitability targets.

Own the retail media and TOF budget end-to-end — planning, allocation, YoY variance tracking, and in-flight pacing. Maintain and evolve budget tracking infrastructure to flag pacing risk, surface status in real time, and support timely reallocation decisions. Partner with Finance and the Manager,



Ecommerce on budget planning cycles and reforecasts.

Run a structured, recurring cadence connecting TOF media performance to downstream retail media, content, and brand/e-commerce teams. monthly performance reviews) with clear agendas, named owners, and follow-through on action items. Act as the connective layer between upstream media strategy and downstream execution, ensuring performance data is understood and actioned by stakeholders who don't sit in media day-to-day.

Performance

Management & Optimization drive optimization based on performance trends. Direct A/B testing of media messaging and creative to improve conversion and media efficiency. Partner with Digital Shelf/PDP owners to ensure TOF traffic lands on conversion-ready product pages.

Manage, coach, and develop the Associate Digital Marketing Manager, setting priorities, reviewing work, and building their platform and analytical capability over time. Present performance and strategy updates to the Manager, Ecommerce and cross-functional leadership as needed. Incremental revenue and conversion lift from TOF/retail media spend Associate Digital Marketing Manager development and output quality 5+ years in digital/performance marketing, with meaningful experience in retail media or marketplace advertising, including direct ownership of an Amazon Ads business. ~ Commerce IQ, Amerge, or similar retail media agencies), including setting strategy and holding partners to performance targets. ~ Demonstrated experience managing budgets and reporting infrastructure (advanced Excel required; SQL/BI tools a plus). ~ Strong cross-functional communication skills — able to translate media performance into terms downstream teams can act on. ~ Familiarity with retail media platforms (Amazon, Walmart Connect, Instacart, Triangle Retail Media, Criteo, or similar) and programmatic/DSP buying.

NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.

📌 Digital Online Marketing Manager (Brampton)
🏢 Newell Brands
📍 Brampton