VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture chance and deliver transformational growth.

Weareseekinganexceptional

StrategyDirector to leadintegratedstrategicplanning forourTier 1 (National/Brand),Tier 2 (Regional), and Tier 3 (Dealership/Retail) automotive client portfolio. The automotiveretailecosystemisundergoinga massive transformation—drivenby EV adoption, direct-to-consumermodels, digitalretailingplatforms, andevolvingmobilityhabits. Youwillpartnercloselywithcreative, digital, media, andtechnologyleadership tocreateseamless, high-convertingcustomerjourneysfromupper-funnelbrandconsiderationdown to showroomvisitsandvehicledelivery.





Developinnovativestrategiesfor digital automotiveretailing,virtualshowrooms, EV conversionjourneys,connectedcarexperiences, and dealer networkenablement. Translatecomplexautomotive sales data, localmarketnuances, and Tier 3promotionalrequirementsintoactionablestrategicframeworks. Leadintegratedcampaignplanning,ensuringbrand storytelling, digitalproductexperiences, performance marketing, CRM, anddealershipactivationsworkincompletealignment.

Craftinspiringcreativebriefs andstrategicplatformsthatelevatecreativeoutputacrossmass media, social, digital,experiential, and point-of-sale channels. Uncoverdeepconsumer,owner, andshopperinsightsusingquantitative data, qualitativeresearch, and automotiveresearchtools(e.g., Cox Automotive, J.Deliverpersuasive,highlyarticulatepresentationsthatmapcreativeconceptsdirectlyto commercial performancemetrics(e.g., Leadstrategicefforts on new business pitcheswithinthemobility, automotive, andretailtechnologysectors.

AutomotiveRetailKnowledge: Proventrackrecordwithautomotive clientstrategyacrossTier 1, Tier 2, or Tier 3campaigns,includingdeepfamiliaritywithdealershipnetworks, dealerco-opprograms, and automotive e-commercetools.

IntegratedExpertise: Extensiveexperiencedesigning360°integratedcampaignsencompassingTV/OOH, performance digital, social media, CRM,trade/retailenvironments, andexperientialevents.

Data &ResearchProficiency;: Power, Cox Automotive, Kantar, GWI, Google Analytics) andmarketsegmentationresearch.

CommercialMindset: Strongunderstandingof automotive businessmechanics,inventorycycles, trim-levelpositioning, andpromotionalfinancingstructures.

CollaborativeLeadership: Abilitytofosterdeeptrustacrosscross-functionalteamsincludingcreative, digitalbuildteams, performance media planners, andfieldclient leads. 110,000—$160,000 CAD That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

📌 Director Medical (Toronto)
🏢 VML
📍 Toronto