Market Sales Manager
Location: Field-Based across Connecticut and Western Massachusetts
Salary:$70-80k + 25% bonus + car allowance + excellent advantages package

This is a field-based role requiring strong commercial skills, executional excellence, and the ability to build long-term trade relationships.

Role & Responsibilities
This is a hands-on, field-execution role focused on commercial delivery and trade marketing activation.

Key responsibilities include:

Managing the company’s brand portfolio within the assigned market in both on and off premise ((restaurants, liquor stores, bars, etc

Planning and implementing sales programs and route-to-market initiatives

Ensuring effective point-of-sale (POS) and marketing asset deployment

Driving merchandising, display building, and in-store presence

Delivering consumer-facing activations, including tastings and demos

Monitoring field execution monthly – including pricing, POS, menus, and display compliance

Engaging accounts and building strong trade relationships through regular travel

Reporting and feedback on in-market performance

Working closely with distributor

Why is This a Great Opportunity
Our client is a dynamic, family-run wine and spirits company with a distinctive and growing portfolio of premium brands. Known for their entrepreneurial spirit and hands‑on approach, they are seeking a Market Sales Manager to drive volume, distribution,



and merchandising performance across a key US territory – covering on-premise and off-premise accounts.

Note:
This is a sales role travelling to both off and on premise establishments to build brand awareness of Premium Wine and Spirits. Working closely with the distributor. Lots of travel. Must have alcoholic beverage knowledge/experience coupled with sales.

Job Requirements:
Key Requirements

We are looking for a driven and proactive Market Sales Manager with a proven track record in the wine and spirits industry. You will be confident managing multiple account types, implementing trade programs, and building strong field relationships to support market growth.

Physical Requirements

Frequent standing, walking, sitting, and travelling

Regular verbal communication and in-person account engagement

Must be able to lift up to 65 pounds

Essential

1–2 years’ experience in the wine and spirits industry

Strong interpersonal, leadership, and communication skills

Highly organised, with excellent time management abilities

Demonstrated ability to work independently and be a true self-starter

Hands-on approach with the flexibility to manage day-to-day tasks as well as strategic planning

Proficient in Microsoft Excel, Word, PowerPoint

Valid driver’s licence and ability to travel 4–5 days per week

Stable career history

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