Markham Outer Southwest, Canada | Posted on 01/05/2026

Business Development Executive
Full-Time Location: Markham, ON (On-site) New Position
Salary: Base: $40,000-$55,000 + Bonus

Omnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered backlighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.

In addition to retail, Omnify supports top architectural firms, OEM manufacturers, signage fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.

Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China. Our culture at Omnify is built on collaboration, accountability, and a drive for results while preserving a supportive work environment.

Our Core Values

We are Customer Centric

We are Problem Solvers

We know Less is often More

We foster a Growth Mindset

We work as a Team

Role Overview
We are looking for a Business Development Executive (BDE) with a proactive, “hunter” mindset—someone who thrives on identifying recent business opportunities, connecting with potential clients, and initiating long‑term partnerships. This role plays a vital part in the front end of the sales cycle, driving lead generation and qualifying new prospects, while closing initial opportunities before graduating the accounts to the next stage of development. This position is ideal for individuals who are energetic, organized, and passionate about prospecting and discovery. As a key contributor to Omnify’s sales development process, the BDE will work closely with the Inside Sales Executive (ISE), Territory Sales Manager (TSM), Marketing, and Customer Success teams. The BDE reports directly to the Director of Sales, North America.

Primary Responsibilities





Conduct daily outbound prospecting activities, including cold calls, emails, and outreach using sales tools and CRM systems

Re‑engage dormant or inactive accounts to reignite interest and opportunities

Lead discovery conversations to qualify prospects and assess alignment with Omnify’s offerings

Provide early‑stage product overviews and introductory pricing guidance

Close the first deal with each new account and submit the account for internal graduation

Collect and document comprehensive project information during discovery, including:

Contact roles and decision‑makers

Project name, number, location, and timeline

Budget, procurement model, and potential technical needs or restrictions

Collaborate with the Customer Success team to support quoting by providing clear project inputs

Coordinate with Production to confirm lead times before setting client expectations

Maintain accurate and complete CRM records for all interactions and account details

Work with Marketing to execute and improve targeted campaigns, including tradeshow follow‑ups

Collaborate with ISEs and TSMs on strategic territory development initiatives

Prepare and submit detailed graduation requests to the Director of Sales after first deal closure

Participate in weekly team meetings and 1:1 sessions with Sales Leadership

Create and manage all new account and contact entries in the CRM, ensuring complete and accurate data

Submit weekly performance summaries outlining outreach activity and progress

Attend designated trade shows and industry events as required for lead generation and networking





Work on‑site at our Markham office; local client visits may be approved upon reaching seniority

Requirements
What You Bring

A self‑motivated, persistent approach to outbound sales and prospecting

Strong communication and relationship‑building skills

Detail‑oriented with strong organization and follow‑through

A collaborative and open mindset with a passion for learning

Ability to assess customer needs and propose tailored solutions

Experience using CRM tools and outreach platforms (an asset)

Preferred Qualifications

Experience in outbound sales, business development, or client‑facing roles

Familiarity with lighting, signage, design, architecture, or manufacturing is considered an asset

Comfortable using CRM systems and sales engagement tools

Education & Experience

Bachelor’s degree or college diploma in Business, Marketing, Sales, or a related field, or equivalent work experience

Omnify does not require Canadian work experience as a condition of employment. We welcome applications from qualified candidates with international education and professional experience.

Compensation

Competitive base salary (commensurate with experience)

Bonus structure based on individual performance

Benefits package, team events, and career growth opportunities

AI Omnify may use artificial intelligence (AI) enabled tools to assist with parts of the recruitment process, such as reviewing and organizing resumes or identifying candidates whose qualifications best match the role requirements. These tools are used to support and not to replace human decision‑making. All hiring decisions are ultimately made by our recruitment and leadership team.

Location

This is a full‑time, on‑site role based in Markham, ON

Occasional client visits may be approved for senior team members

Accessibility
We are an inclusive employer and welcome applications from all qualified individuals. Accommodation is available upon request throughout the hiring process.

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📌 Business Development Executive (Ontario)
🏢 Omnify
📍 Ontario