We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week. You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it.

For the right person, it's a step up in title and ownership without the overhead of building a team. Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity Transition from agency: audit existing accounts, own the handoff, hit the ground running 3-6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them Solid with data - you pull your own reports, spot anomalies early, and know what levers to pull Bonus: TikTok Ads experience as we explore the channel #

📌 Ecommerce & Performance Marketing Director (Toronto)
🏢 HRB
📍 Toronto