Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Group for a Performance Marketing Manager. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

When you join Martell Group, you'll be contributing to a high‑performance organization focused on building scalable businesses and creating meaningful impact. If you are a rare individual who thrives on building predictable demand generation systems, scaling acquisition channels, and turning marketing performance into measurable revenue, this role is for you. You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project.

Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands‑on execution. You will own paid media, funnels, analytics, and channel performance end to end while building the systems and rhythms that enable compounding growth. Planning, launching, and optimizing campaigns with full ownership of budget, targeting, creative testing, and performance Driving consistent,



predictable MQL production tied directly to pipeline and revenue Building repeatable acquisition systems that compound performance over time Designing and running continuous A/B testing across pages, creatives, and conversion paths Identifying conversion gaps and implementing solutions that improve lead quality and conversion rates Expanding distribution across YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS Partnering with creative, writing, design, and video teams to produce high‑quality, conversion‑focused campaigns Aligning marketing initiatives with launch calendars and revenue goals Building visibility into performance drivers and continuously optimizing for revenue rather than vanity metrics Senior performance marketer with end‑to‑end ownership of paid acquisition, funnels, and revenue‑driving systems Solid funnel optimization and analytics capabilities with expertise in CPL, CTR, CVR, MQL quality, and attribution Proven ability to build and optimize high‑converting funnels using data‑driven decision making High judgment operator who moves quickly, tests aggressively, and scales what works Uses data to drive decisions and continuous improvement Collaborates effectively across Marketing, Sales, and Creative teams Location: Remote for the first 90 days, followed by full‑time in office in Kelowna, BC #

📌 Ecommerce & Performance Marketing Director (Kelowna)
🏢 Serv Recruitment
📍 Kelowna