Canadian Tire Corporation is seeking a Specialist, Digital Operations & Display (Programmatic) to join their team in Toronto, Ontario. This role is responsible for managing end-to-end trafficking and execution of programmatic display and video campaigns.

What You'll Do

Manage end-to-end trafficking and execution of programmatic display and video campaigns across DSPs including DV360, Google Ads, and Amazon DSP

Build and QA campaign setups: insertion orders, line items, creatives, audiences, brand safety, viewability, frequency caps, and conversion tracking (Floodlight/Pixels)

Own daily campaign monitoring, ensuring accurate delivery, pacing, and performance against KPIs

Identify and troubleshoot delivery, pacing, creative, or tracking issues, escalating when necessary

Execute in-flight optimisations (bid adjustments, budget reallocations, audience refinements, inventory/source optimisation, frequency tuning)

Ensure proper tagging and tracking implementation, including floodlights, conversion pixels, and verification integrations (IAS, DoubleVerify)

Partner with internal teams (Strategy, Analytics, Creative) and external vendors to ensure campaigns launch on time

Maintain campaign documentation (media plans, trafficking sheets, naming conventions, blocking lists, creative matrices, QA checklists)

Support reporting and insights generation, pulling data from DSPs and analytics platforms

Contribute to testing roadmaps (audiences, inventory, creative, frequency strategies)

Ensure adherence to best practices in brand safety,



data privacy, and platform governance

Support billing reconciliation, discrepancy investigations, and media delivery validation

Who You Are

2+ years of hands-on experience in programmatic or paid media execution

Working knowledge of DV360, Google Ads, and Amazon DSP

Strong understanding of programmatic fundamentals: RTB, audiences (1P/3P), deal types (PMP, PG), inventory types, and bidding strategies

Solid grasp of digital KPIs and measurement (CTR, CPM, CPA, ROAS, viewability, reach/frequency, attribution)

Experience with tracking and tagging (Floodlights, pixels, UTM parameters, conversion tracking)

Familiarity with verification and brand safety tools (IAS, DoubleVerify, MOAT)

Working knowledge of Google Analytics or similar analytics platforms

Solid attention to detail with a focus on QA, accuracy, and process rigour

Proficiency in Excel/Google Sheets (pivot tables, basic formulas)

Effective communicator with cross-functional collaboration skills

Salary
The typical hiring range is between $44,000 and $73,000 CAD annually. The target salary range is between $50,000 and $60,000 CAD annually.

2+ years of hands-on experience in programmatic or paid media execution; working knowledge of DV360, Google Ads, and Amazon DSP; strong understanding of programmatic fundamentals including RTB, audiences, deal types, and bidding strategies; experience with tracking and tagging; proficiency in Excel/Google Sheets

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📌 Specialist, Digital Operations & Display (Programmatic) (Ontario)
🏢 Canadian Tire
📍 Ontario