Why Sony Interactive Entertainment?

Sony Interactive

Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work.

Sony Interactive

Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our team operates within the wider ‘Services Commercial’ group who are dedicated to growing PlayStation’s subscription services. You will be joining the ‘Experience’ team – whose mission is to craft best-in-class customer experiences that foster an informed, engaged, and excited group of subscribers. Anywhere you find PlayStation Plus on a PlayStation console, or the PlayStation App, our team is determining what our customers see – the latest, the greatest, and the most relevant messages for each customer.

We optimize user experiences through continuous test and learn activity and bring ‘moments-that-matter’ to life through creative merchandising. You will join a sub-team purely focused on developing the PlayStation Plus user experience and optimising customer journeys. As the Experience Strategy Manager, your primary responsibility will be to set the personalization strategy for PlayStation Plus digital experiences on console and app.

You will work cross functionally with delivery teams to implement available personalization merchandising technology to help drive our business goals of Subscriber Growth, Retention, and Benefit Engagement – ensuring tools are properly tested for impact and player satisfaction.



You will develop and optimize customer journeys that meet players where they are in their relationship with PlayStation Plus across the full player lifecycle (i.You will leverage your experience working with Product & Engineering Stakeholders serve as the primary point of contact in the business for new personalization feature development – ensuring that the Business fully understands new personalization technology as is becomes available and that Product & Engineering understand PlayStation Plus business needs as they plan and prioritize future development efforts. The Experience team are on a growth journey – We’re expanding our team significantly, and we want you to help us with that journey.

Leveraging insights from telemetry data, UX Research, test-and-learn activity, and industry best practices to set the Personalization Strategy for PlayStation Plus. Building & maintaining intuitive lifecycle-based customer journeys for PlayStation Plus members on Console & App such as new member onboarding, upsells, etc. Maintain regular two-way communication between Product Managers and internal business stakeholders regarding, roadmap updates, shifting business needs, etc.

Collaborate with Product Stakeholders to plan experiments across our owned channels that can help inform future development or optimizations to tooling. 5+ years’ experience roles focused on optimising a customer’s digital experience ~ Bachelor’s degree or equivalent ~ Experience working with digital products and channels (websites, apps, emails, etc.)



~ Experience working with personalization technology and/or customer journey mapping ~ Proven ability to lead projects with multiple stakeholder teams from ideation thru delivery ~ A data-led mindset, comfortable with measurement and interpreting analysis in Excel ~ A customer first mentality – If it leads to a negative customer experience – you don’t like it! ~ Bonus: Management Consulting or Subscriptions background At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.

This role also may be eligible for a bonus package. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity.

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