Overview PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We are a remote-first, Canada-wide team with multiple complex care units and partnerships, supporting thousands of patients each month across our verticals. Permanent, full-time opportunityLocation - Remote (Canada). Although we have an office in Calgary, this is a remote position open to candidates across Canada. PurposeMed is ranked among Canada 's fastest-growing tech companies and recognized for strong corporate culture. We are mission-driven and aim to make healthcare accessible while having fun along the way. Who we hope to find PurposeMed is looking for a Staff Product Manager to join our Core Experience team and drive core experience improvements across our offerings. This role focuses on Freddie, the PrEP provider in North America, turning data-driven insights into revenue-generating patient experiences. You will own the roadmap for product-led core experience improvements in collaboration with Marketing, Operations, Design, Clinical, and Data leaders to improve Freddie 's core services, including oral PrEP, with growth planned across North America. Reporting into our Senior Director of Core Experience, you will pair experimentation speed with patient empathy to maximize activation, retention, and lifetime value across Freddie 's core services. In thisrole, you 'll make an impact by Accelerating Activation and Engagement: Own the activation funnel from onboarding through consult booking, design the refill experience questionnaire, and create friction-free, value-driven experiences Identifying, optimizing, and accelerating patients ' moments of value via high-velocity A/B and multivariate testing Instrumenting funnel analytics, establishing benchmarks, and communicating learnings that influence the roadmap Understanding and Retaining our Patients Based on their Needs:



Develop and scale retention and churn-prevention programs to protect and grow patient volumes and impact Leading ongoing measurement of activation and retention; sharing insights in weekly business performance meetings Contributing to PurposeMed 's Voice of the Customer program: plan research, synthesize qualitative insights, and advocate for patient-centered product improvements with design and research teams Being a Key Driver of Growth and Collaboration: Lead core experience product-led initiatives; align with Marketing, Operations, Clinical, Design, and Data around shared OKRs Share input with other Core Experience team members; champion hypothesis-driven experimentation, candor, and continuous learning Represent Product in core experience updates; translate complexdata into concise, actionable narratives Collaborate with Design and Technology leadership on practices and roadmap alignment for core experience alongside wider change and new service launches We need someone who has 6+ years of experience in product growth or product management for B2C or B2B2C digital products Proven activation and retention metrics ownership at scale with double-digit improvements Hands-on expertise with product analytics platforms (Google Analytics, Preset, LaunchDarkly), experimentation frameworks, and SQL; comfortable building dashboards and financial models Deep understanding of A/B testing, cohort analysis, customer segmentation,



and growth frameworks Ability to translate user insights and quantitative data into product bets that drive LTV/CAC uplift Strong project management and stakeholder influencing skills; able to inspire cross-functional teams without formal authority Empathy for patients and clinicians and a commitment to delivering equitable, impactful healthcare Exceptional written and verbal communication skills with ability to zoom from high-level vision to detailed technical requirements It would also be great if you have Experience in operations, customer success, or marketing in a high-growth setting Familiarity with healthcare compliance frameworks (PHIPA, HIPAA, PIPEDA) and data-privacy best practices Experience with CRM/marketing automation (Braze) and lifecycle workflows Understanding of subscription and usage-based business models and monetisation levers Experience working in healthcare or another regulated industry Compensation CAD 140,000–160,000 base salary per year Stock options through our Equity Incentive Plan Base pay is one part of total rewards; other benefits apply Why you should join us Be part of a team that values people and mission, with a culture that balances seriousness with fun Make an impact every day by providing compassionate, affirming care Be able to bring your whole self to work in an inclusive environment What we 're offering (Canada, full-time) Remote-friendly team with flexible work arrangements 20 vacation days; annual winter break closure Extended medical, dental, and vision care from day one Wellness days and health spending accounts Mental health coverage and access to online counseling services Lifetime coverage for gender-affirming care Learning fund and professional development opportunities Parental leave options and fertility care coverage No-cost access to PurposeMed services for eligible team members and dependents PurposeMed is committed to being an equal-opportunity employer; we encourage applications from people from excluded and marginalized communities. Most roles are performed virtually from home across Canada and the USA; some onsite work at Affirming Care pharmacies may be required. Some restrictions apply based on location and eligibility. #J-18808-Ljbffr

📌 Staff Product Manager - C$140,000 - C$160,000 A Year - Remote (Toronto)
🏢 PurposeMed
📍 Toronto