DescriptionSupport and lead the development, delivery, and evaluation of digital, onsite content marketing service offering across all lines of business. The Manager, Digital Marketing is a key subject matter expert that helps drive the strategic and operating model agenda of the overall team specific to TD's digital content marketing strategy and key distribution channels across SEO and Onsite (TD's Public Sites).ResponsibilitiesResponsible for leading and supporting SEO, digital content governance, processes and execution onsite, from a centralized role, supporting all Lines of Business in partnership with the Digital Performance Marketing teams, Digital Channels and Digital Customer Experience Teams.Develop strategy for SEO & content across the holistic customer digital journeyMeasure and report on the impact of SEO & content for the organizationConduct research and analysis on innovative ways to do content, current content types/opportunities, and maintaining competitive landscape from a content perspectiveSet up regular touchpoints with key partners and agencies for open feedback and identify any gaps in work or opportunities for coachingProactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implementContribute to enterprise reporting insights across all channels and LOBsLeverage enterprise social listening and SEO capabilities to influence content and content strategyFind opportunities to further content distribution of programs through trends, monitoring, campaigns, etc.Strategic partner to leadership team on the management of digital content marketing activities across all channels and LOBsProvide industry expertise and enterprise knowledge, recognizing and anticipating emerging trends and; identifying operationalefficiencies and opportunities with other business management / enterprise areasLieu de TravailToronto, Ontario, CanadaHoraire37.5Secteur d’activitéMarketingDétails De La Rémunération$91,200 - $136,800 CADLa TD a à cœur d’offrir une rémunération juste et équitable à tous les collègues.



Les occasions de croissance et le perfectionnement des compétences sont des caractéristiques essentielles de l’expérience collègue à la TD. Nos politiques et pratiques en matière de rémunération ont été conçues pour permettre aux collègues de progresser dans l’échelle salariale au fil du temps, à mesure qu’ils s’améliorent dans leurs fonctions. Le salaire de base offert peut varier en fonction des compétences et de l’expérience du candidat, de ses connaissances professionnelles, de son emplacement géographique et d’autres besoins particuliers du secteur et de l’entreprise.En tant que candidat, nous vous encourageons à poser des questions sur la rémunération et à avoir une conversation franche avec votre recruteur, qui pourra vous fournir des détails plus précis sur ce poste.Description Du Poste(initial) the description below is kept for reference but the structured content above represents the core role. Support and lead the development, delivery, and evaluation of digital, onsite content marketing service offering across all lines of business. The Manager, Digital Marketing is a key subject matter expert that helps drive the strategic and operating model agenda of the overall team specific to TD's digital content marketing strategy and key distribution channels across SEO and Onsite (TD's Public Sites).Responsible for leading and supporting SEO, digital content governance, processes and execution onsite, from a centralized role, supporting all Lines of Business in partnership with the Digital Performance Marketing teams,



Digital Channels and Digital Customer Experience Teams.Develop strategy for SEO & content across the holistic customer digital journeyMeasure and report on the impact of SEO & content for the organizationConduct research and analysis on innovative ways to do content, new content types/opportunities, and maintaining competitive landscape from a content perspectiveSet up regular touchpoints with key partners and agencies for open feedback and identify any gaps in work or opportunities for coachingProactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implementContribute to enterprise reporting insights across all channels and LOBsLeverage enterprise social listening and SEO capabilities to influence content and content strategyFind opportunities to further content distribution of programs through trends, monitoring, campaigns, etc.Strategic partner to leadership team on the management of digital content marketing activities across all channels and LOBsProvide industry expertise and enterprise knowledge, recognizing and anticipating emerging trends and; identifying operationalefficiencies and opportunities with other business management / enterprise areasJob Requirements8+ years relevant experience across SEO & content marketing; Undergraduate degree orequivalent; deep understanding of content for website; analytical and storytelling capabilities; strong cross-functionalcollaboration and leadership skills; experience with digitalmarketing tools (e.G., Google Ads Manager, SEM Rush).À propos de nousLa TD est un chef de file mondial dans le secteur des institutions financières. Elle représente la cinquième banque en Amérique du Nord de par son nombre de succursales. Chaque jour, nous offrons une expérience client légendaire à plus de 27 millions de ménages et d’entreprises au Canada, aux États-Unis et partout dans le monde. Plus de 95 000 collègues de la TD mettent en commun leurs compétences, leur talent et leur créativité au service de la Banque, des clients qu’elle sert et des économies qu’elle appuie. Nous sommes guidés par notre vision d’être une meilleure banque et par notre objectif d’enrichir la vie de nos clients, de nos collectivités et de nos collègues.#J-18808-Ljbffr

📌 Dir., Marketing Numérique - C$91,200 - C$136,800 A Year (Toronto)
🏢 TD
📍 Toronto