The Company:

A respected, innovation-driven wellness brand is seeking an Email Marketing Specialist to join its growing team. With a robust reputation for quality and consumer trust, this established organisation is committed to delivering impactful, education-led marketing that builds lasting relationships. The team operates in a collaborative, fast-paced environment where data, creativity, and continuous improvement are highly valued.

The Role:

This hybrid role (four days per week in their office in Vaughan) is central to driving consumer engagement through thoughtful lifecycle marketing.

The Email Marketing

Specialist will own the end-to-end execution of email campaigns, from segmentation and journey planning to deployment and performance analysis. Working closely with brand, creative, and technical teams, this individual will ensure every communication is personalised, compliant, and aligned with broader marketing initiatives. Success in this role requires a balance of strategic thinking and hands-on execution, with a solid focus on optimising engagement and long-term customer value.

Responsibilities:
Develop and execute audience segmentation and lifecycle email strategies
Manage end-to-end email campaigns, including automation, triggers, and re-engagement flows




Collaborate with creative and brand teams to align messaging and visuals
Deploy campaigns within CRM platforms, ensuring accuracy and functionality
Conduct quality assurance to ensure optimal rendering across devices and clients
Maintain email database health, including list hygiene and deliverability
Ensure compliance with CASL, PIPEDA, and evolving privacy standards
Analyse campaign performance and translate insights into actionable improvements
Execute A/B testing to optimise subject lines, content, and conversion rates
Monitor industry trends to continuously enhance email marketing effectiveness

Requirements:
3+ years of experience in email marketing
Hands-on experience with CRM platforms such as Salesforce Marketing Cloud
Strong understanding of segmentation, automation, and personalisation strategies
Proficiency in HTML/CSS for email development
Experience collaborating with cross-functional teams on integrated campaigns
Solid analytical skills with the ability to interpret and communicate performance data
Excellent organisational and communication skills
PM experience with Asana is a plus
SMS marketing is a plus
welcometowhitebay #sineadbuckley

📌 Email Marketing Specialist Salesforce Health & Wellness Brand Hybrid In North York
🏢 White Bay
📍 North York