Elevate player experience and growth at Fanatics Casino as a Senior Manager. Navigate complex data and strategic marketing to enhance lifecycle value and player acquisition.
Fanatics is on the lookout for a seasoned Senior Manager of Cohort Growth, specifically for its Casino operations. This pivotal role involves crafting strategies that maximize player value while partnering with Product and Analytics teams to identify and eliminate friction in the player journey.
Familiarity with the iGaming industry and a robust data-analysis background is essential.
Key Responsibilities:
Manage daily operations of recent player cohorts
Enhance the player conversion funnel effectively
Partner on developing user promotional strategies
Analyze data to support decision-making processes
Align marketing efforts with business objectives
Requirements:
7+ years’ experience in growth marketing or CRM
Success in customer retention and value enhancement
Ability to interpret and convey data insights
Solid operational and strategic acumen
Knowledge of player psychology and gaming regulations
Lead growth initiatives that transform player engagement at Fanatics Casino.
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