Senior Manager, Marketing Strategy & PlanningReporting to the Director of Marketing and Business Intelligence, the Senior Manager, Marketing Strategy & Planning translates overall marketing direction into clear, coordinated plans and priorities at ANBL, ensuring alignment to defined business goals and success measures.The Senior Manager leads the marketing planning process, including annual and campaign planning, prioritization and intake across teams. They provide strategic direction and alignment to marketing managers responsible for program delivery and creative services, ensuring work is focused, cohesive and connected across channels.ResponsibilitiesLead the development and operationalization of marketing plans, ensuring alignment with corporate priorities, business objectives, and customer insights.Oversee the portfolio of marketing programs and campaigns, providing strategic guidance and ensuring consistency and integration across all channels.Translate business goals, market trends and customer insights into clear, actionable marketing priorities and integrated plans.Provide leadership to the Marketing Programs and Creative Services Managers and their teams, enabling high-quality execution and fostering a collaborative, high-performing team culture focused on accountability, innovation and continuous improvement.Partner with Business Intelligence, internal stakeholders and external agencies to embed data, insights and performance metrics into strategy development and execution.Oversee agency relationships to ensure alignment, effectiveness and contribution to marketing objectives.Lead the strategic evaluation of campaign and program performance, identifying opportunities to optimize effectiveness and ROI.Oversee annual marketing planning and budgeting cycles, enabling prioritization and investment decisions.Champion a deep understanding of customer segments,



behaviours and the end-to-end customer journey to inform all marketing efforts.QualificationsMasters or diploma in Business Administration, Marketing or equivalent.10+ years of progressive experience in marketing strategy, planning or integrated marketing leadership roles, including oversight of large-scale campaigns and programs.6+ years of leadership experience, including managing managers and building high-performing teams.Strong expertise in marketing strategy, customer segmentation and journey mapping, with the ability to translate strategic direction into actionable plans.Proven experience developing and leading digital marketing plans that drive traffic, engagement and performance across owned channels.Deep understanding of digital marketing trends, platforms and customer behaviours, with the ability to apply insights to optimize marketing effectiveness.Demonstrated ability to leverage data and insights to inform decisions and continuously improve performance.Strong stakeholder management and influencing skills across all levels, including experience working with and managing external agency partners.Spoken and written competence in English.Preferred (Asset)Experience in Retail, CPG or Food & Beverage industries.Experience in enterprise-level strategic planning and budget management.Strong understanding of marketing performance frameworks, attribution and ROI measurement.Familiarity with the New Brunswick market landscape.Strategic Mindset:Sees ahead to future possibilities and translates them into breakthrough strategies. For example, keeps business strategies up to date to address evolving dynamics in the market and organization, leverages key differentiators in the market,



and aligns the strategies of different business units to address long-term opportunities.Business Insight:Applies knowledge of business and the marketplace to advance the organization's goals. For example, maintains up-to-date business and industry knowledge to make sound decisions for the organization and understands the policies and other external factors affecting the organization.Plans & Aligns:Plans and prioritizes work to meet commitments aligned with organizational goals. For example, stays focused on plans and improvises in response to changes, including risks and contingencies, and aligns own team's work with other workgroups. Looks ahead to determine and obtain needed resources to complete plans.Drives Results:Consistently achieves results, even under tough circumstances. For example, emphasizes the importance of results, encourages a sense of urgency in others, challenges poor outcomes or unproductive behaviors, and provides assistance or encouragement to help others overcome obstacles.Bilingualism in both official languages is an asset, but not required.Work LocationThe Train Station Office is located in Fredericton, New Brunswick.The successful candidate must be based in Current Brunswick; remote work is possible.Semi-regular travel for meetings and project work may be required.Compensation$98,981 - $114,815BenefitsComprehensive benefits package, including medical, dental coverage and a generous pension plan.Access to a Health Spending Account or Wellness Subsidy.Opportunities to utilize flexible work arrangements, such as remote or hybrid work.NoteOnly candidates with legal authorization to work in Canada will be considered.Alcool NB Liquor (ANBL) is proud to be an equal opportunity employer and is committed to reflecting the diverse communities we serve. We foster an inclusive and accessible workplace, and accommodations may be provided upon request, in all aspects of the selection process.#J-18808-Ljbffr

📌 Senior Manager, Marketing Strategy & Planning - C$98,981 - C$114,815 A Year (Toronto)
🏢 ANBL
📍 Toronto