Lead impactful website strategies with tbk in London, Ontario, a hybrid role designed for seasoned professionals skilled in conversion optimization and data analysis. In this senior position, you’ll drive website strategy from discovery to launch and beyond. Your expertise in conversion funnels, competitive audits, and content architecture will ensure every project exceeds expectations.

You will guide the team through stakeholder interviews and create actionable plans that align with client goals and business objectives. Key Responsibilities:
Conduct comprehensive stakeholder interviews and competitive audits
Develop conversion strategies based on data-driven insights
Create sitemaps and wireframes focused on user experience




Collaborate with design and development teams throughout projects
Measure post-launch performance and iterate on strategies Requirements:
8+ years in website strategy, preferably in an agency setting
Proven ability to diagnose and fix conversion issues
Robust knowledge of content strategy and information architecture
GA4 certification and experience with measurement frameworks
Ability to manage projects while ensuring strategic integrity Embrace a unique chance to shape brand strategies and optimize conversions at tbk.

📌 Senior Website Strategist At Tbk London (Canada)
🏢 tbk Creative
📍 Canada