Prospecting & Territory Development: Research target accounts within assigned territories and verticals

Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools

Build and maintain targeted prospect lists

Keep account information accurate and current in Salesforce

Outbound Execution: Execute daily outbound prospecting at consistently high activity levels through cold calling and voicemail campaigns

Personalized email outreach and structured follow-up sequences

LinkedIn engagement

Trade show, event, and marketing campaign follow-up

Referral outreach

Opportunity Qualification: Conduct first-level qualification of every prospect to establish facility type, energy profile, and operational characteristics

Utility / ISO market

Decision-making process and stakeholders

Interest level, timing, and fit with Rodan Energy solutions

Meeting Generation: Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions

CRM Discipline: Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception

Team Partnership: Review weekly priorities with the assigned BDD

Build target account lists and support marketing campaigns

Follow up after trade shows and events

Identify expansion opportunities within existing account

Requirements

1–3 years in sales, SDR, inside sales,



business development, or a customer-facing role

Outbound cold-calling experience preferred

CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus

Excellent verbal and written communication with a qualified phone presence

Strong organization, time management, and attention to detail

Persistence, coachability, and the ability to manage multiple priorities.

Core Competencies
Demonstrates expertise in outbound prospecting, utilizing tools like Salesforce and LinkedIn for effective territory development and account management. Strong communication and organizational skills are essential for coordinating meetings and maintaining accurate CRM records.

Highest-signal resume keywords

Outbound Cold-Calling Experience

Salesforce CRM Proficiency

Lead Qualification Skills

Excellent Verbal And Written Communication

Strong Organization And Time Management

ATS Optimization Keywords
Hard Skills

Prospecting

Lead Qualification

Account Management

Sales Engagement Tools

Cold Calling

Email Outreach

CRM Documentation

Data Accuracy

Market Research

Follow-Up Sequences

Soft Skills

Persistence

Coachability

Attention To Detail

Industry Keywords

Business Development

Sales Development Representative

Customer-Facing Role

Utility Market

ISO Market

Tools & Technologies

Salesforce

LinkedIn

ZoomInfo

#J-18808-Ljbffr

📌 Sales Development Representative (Alberta)
🏢 Jobtailor
📍 Alberta