About Electronic ArtsElectronic Arts creates next‐level entertainment experiences that inspire players and fans around the world. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.Director, Franchise Marketing AnalyticsWorkplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)Reporting To: Senior Director, Franchise Marketing Analytics & EnablementStudio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.ImpactYou will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering transparent insights to senior leaders and building scalable measurement frameworks.ResponsibilitiesLead marketing analytics strategy across multiple EA Entertainment franchises (e.G. Battlefield, The Sims, Apex Legends)Act as trusted advisor to VP‐level leaders to inform growth, engagement, and investment decisionsPartner with other insights teams across EA to develop integrated, decision‐ready guidance for business leadersGuide experimentation strategy and measurement frameworks across campaignsOversee application of MMM, incrementality, and attribution methodologiesEnsure analytics tools support key decision points and continuous optimizationLead, develop, and grow a team of analysts and managersRequired Qualifications10+ years experience in marketing analytics, data science,



or related fieldExperience leading analytics teams supporting global products or servicesProficiency influencing VP‐level stakeholders with data‐driven recommendationsProficiency applying marketing measurement methods (MMM, incrementality, LTV)Experience developing team capability across analytics and stakeholder engagementProficiency in SQL and Python or RExperience with data visualization tools (e.G., Tableau, Power BI)Bachelor's degree in a quantitative field or equivalent experienceCore Skills And ExperienceProficiency defining analytics strategy across large organizationsProficiency connecting data insights to business and marketing outcomesExperience building scalable measurement and experimentation frameworksExperience working across cross‐functional teams and global partnersClear communication of complex insights to executive audiencesPay Transparency - North AmericaBritish Columbia (depending on location e.G. Vancouver vs. Victoria) $160,700 - $224,700 CADCalifornia (depending on location e.G. Los Angeles vs. San Francisco) $193,100 - $296,500 USDBenefitsUS: Paid time off (3 weeks to start), 80 hours of sick time, 16 paid holidays, 10 weeks paid leave for a new child, medical/dental/vision insurance, life & disability insurance, 401(k). Potential bonus and equity.Canada: Vacation (3 weeks to start), 10 days sick time, parental leave benefits, extended health/dental/vision coverage, life & disability insurance, retirement plan, potential bonus and equity.Equal Opportunity EmployerElectronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment‐qualified applicants with criminal records in accordance with applicable law. EA makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr

📌 Director, Franchise Marketing Analytics (Vancouver)
🏢 Electronic Arts (EA)
📍 Vancouver