Drive demand generation strategies as a Performance Marketing Lead at Martell Group in Kelowna. This in-office role focuses on scaling acquisition channels and maximizing revenue with hands-on execution.

Martell Group is seeking a senior performance marketer to own demand generation initiatives across Martell Media and Pink Skirt Project. You will execute end-to-end strategies for paid acquisition, analyze metrics, and build effective funnels. Your work will enhance lead quality and conversion rates while ensuring campaigns align with revenue goals.

Key Responsibilities:

- Scale paid acquisition across Meta, Google, and LinkedIn
- Plan and optimize campaigns with budget ownership
- Track and improve core performance metrics
- Design full funnels from click to conversion
- Collaborate with sales for messaging and feedback

Requirements:

- Experience in paid campaigns and funnel optimization
- Solid analytics skills with knowledge of key metrics
- Proven success in converting leads into revenue
- Ability to build systems while executing personally
- Player-coach approach to marketing strategies

Shape the future of performance marketing at Martell Group by maximizing demand generation and driving revenue growth.

📌 Performance Marketing Lead at Martell Group (Summerland)
🏢 Martell Media
📍 Summerland