Location: Winnipeg, Brandon, and surrounding areas (must be based in the Winnipeg region)

About Charton Hobbs
Charton Hobbs, established in 1925, is one of Canada’s leading privately owned wine and spirits agencies. We represent a curated portfolio of producers and are committed to building strong brands and long-term partnerships across the country.

Position Summary
Reporting to the Manitoba Sales Manager, the Sales Representative is responsible for growing sales and market share of the Charton Hobbs portfolio within the assigned territory. This role focuses on building and maintaining strong relationships with retail and on-premise customers while executing sales strategies and brand initiatives.

Key Responsibilities
Retail

Drive sales of the Charton Hobbs portfolio across assigned accounts

Achieve and exceed quarterly and annual sales targets and KPIs

Expand distribution with a focus on priority and core brands

Maximize in-store execution, including shelf positioning, cold box placement, and displays

Present and execute quarterly programming with retail partners and product consultants

Develop and maintain an 8-week route plan to ensure efficient territory coverage

Maintain and grow relationships with existing accounts

Identify and secure new listings, features, and by-the-glass opportunities

Support accounts with product knowledge, staff training, and menu development

Administrative & General

Maintain accurate and timely records of activities, account information, and opportunities in XRM

Manage budgets and expenses in accordance with company guidelines

Participate in trade shows, supplier events, and customer activations as required

Maintain a flexible schedule,



including occasional evenings and weekends

Qualifications
Experience

Minimum 2 years of outside sales experience, preferably within the beverage alcohol industry

Experience in retail or restaurant environments is considered an asset

Post-secondary education in business, sales, or marketing is preferred

Robust interpersonal and relationship-building skills

Results-oriented with a proven ability to meet or exceed sales targets

Effective communication and presentation skills

Highly organized with strong time management and planning abilities

Industry Knowledge & Certifications

Passion for wine and spirits with foundational product knowledge

WSET Level 1 or WSET Level 2 (or higher) considered an asset (or willingness to obtain)

Requirements

Must reside within the Winnipeg area and be able to travel throughout the territory (including Brandon and surrounding regions)

Valid Manitoba driver’s license with a clean driving record

Access to a reliable vehicle

Ability to lift and carry up to 50 lbs

Why Join Charton Hobbs

Join a well-established, family-owned company with a strong reputation in the Canadian market

Represent a high-quality, diverse portfolio of wine and spirits brands

Competitive compensation package including base salary, incentive bonus, and comprehensive benefits

Car allowance and business expense reimbursement provided

Charton Hobbs is an equal opportunity employer committed to fostering an inclusive and accessible workplace.

This job description is intended to provide a general overview of the role and does not represent a complete list of all duties, responsibilities, or qualifications.

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📌 Sales Representative (Manitoba)
🏢 CHARTON HOBBS
📍 Manitoba