Strategy DirectorOur philosophy is simple: in a world fast approaching commoditization, our job is to make clients' brands unignorable. We believe creating unignorable brands begins with putting the consumer at the center of our thinking. We believe that people are smart and respond to brands that speak to them with intelligence, insight and purpose. Because when people don’t have to engage with your work anymore, you have to make them want to.We believe in diversity and inclusion. We believe diversity drives better thinking, creativity, and innovation, and we are working to build a culture that includes and values different voices and perspectives. We also recognize that we’re still learning. To support an inclusive workplace where employees feel empowered to share their experiences and ideas, we have a diversity and inclusion team, and mandatory Unconscious Bias Training, and rigour in our recruitment process.Your role:As the Strategy Director, you’re responsible for developing and executing cutting-edge strategies that drive brand awareness, engagement, and ultimately, business results for our clients. You'll be instrumental in shaping the overall presence and impact of leading brands, collaborating closely with creative, account, and production teams to deliver impactful campaigns, content, and experiences across various channels, with a strong emphasis on leveraging social, creator collaborations, and community engagement. You'll leverage your deep understanding of market dynamics, consumer behavior, social media platforms, listening tools, and analytics to identify interesting and emerging cultural and digital trends for brands to harness.This role offers the opportunity to make a significant impact on our clients' businesses, lead key strategic accounts, and further evolve our integrated strategy offering, particularly leveraging your social expertise, while growing your career in a dynamic and collaborative agency environment.Role expectations:Develop Insightful Strategies: Craft comprehensive strategies that are rooted in deep audience understanding, platform insights, emerging trends and client business objectives with a perspective on social applications. Craft Inspiring Creative Briefs: Develop transparent, concise,



and inspiring creative briefs that guide the creative team in developing engaging and effective social media content.Guide Content Development: Provide strategic guidance and feedback to the creative team throughout the content development process, ensuring that all content aligns with the overall strategy and social approach. Analyze Campaign Performance & Optimize: Track and analyze integrated campaign performance metrics (including social), providing regular reports and insights to clients and internal teams, and using data to inform future strategies and optimize impact.Identify Emerging Trends: Proactively identify emerging cultural, market, and digital trends, with a strong focus on social media trends, technologies, and best practices, and translate them into actionable recommendations for clients.Collaborate with Cross-Functional Teams: Work closely with creative, account, production, and media teams to ensure seamless execution of integrated campaigns and strategies.Champion Integrated & Digital-First Thinking: Advocate for innovative, integrated approaches, proactively pushing for a digital-first mindset across all projects, and ensuring that social channels are effectively prioritized and integrated within broader strategies.Support New Business Efforts: Contribute to new business pitches and presentations by developing compelling integrated strategies, leveraging your strong brand and social expertise to showcase the agency's innovative capabilities.Stay Ahead of the Curve: Continuously learn and develop your expertise, staying at the forefront of industry trends, emerging technologies, and best practices across the marketing landscape.Skills & experience:A Seasoned Strategist with Integrated Expertise (and Agency Experience): A seasoned senior strategist or strategy director with 8+ years of experience within an advertising or marketing agency, you excel at developing and executing innovative,



integrated brand and marketing strategies that drive awareness, engagement, and business results. While you possess a strong background and deep understanding of social media platforms, trends, and analytics, you have successfully transitioned into broader strategic leadership, capable of overseeing diverse client challenges and translating complex data into actionable insights for holistic campaigns.A Compelling Storyteller: You have a passion for crafting narratives and developing content strategies that resonate with target audiences across channels, telling a brand's story in unique and engaging ways.A Data-Driven Optimizer: You're not just focused on creating great content; you're also obsessed with measuring results and optimizing campaigns for maximum impact. You're proficient in using social media analytics tools to track key metrics, identify trends, and make data-driven decisions to improve performance.A Collaborative Team Player: You thrive in a team environment and enjoy working closely with creative, account, and production teams to develop and execute integrated marketing campaigns. You're a strong communicator and collaborator, able to effectively share your ideas and insights with others.An Energetic Builder with Presence: You bring a contagious energy and enthusiasm to every project, inspiring those around you. You have a natural presence that commands attention and fosters trust. You're seen as a builder – someone who not only develops innovative social strategies but also actively contributes to building a strong social media presence for our clients and a thriving social media practice within the agency.The base salary for this position at the time of this posting may range from CA$130,000 to CA$170,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.john st. is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

📌 Strategy Director - C$130,000 - C$170,000 A Year (Mississauga)
🏢 john st.
📍 Mississauga