Relay is a digital banking platform that gives self-made business owners the tools and know-how to be outstanding with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team.

In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling. You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence.

You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value. CAD 139,500-170,500 / year Serve as a key voice of the customer to inform product roadmap and prioritization. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements Validate launches are informed by customer needs,



and GTM efforts are tied to measurable business outcomes Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, and market trends.

Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences Project Management: Product launches cross-functionally to hit targets and launch and enable internal teams on time You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes You’re a data-driven storyteller,



skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates You take pride in being a trusted voice of the customer when they’re not in the room You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines You’re metrics-driven – you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress Stage 1: A 30-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team Stage 4: The annual salary range for this role is $139,500 CAD to $170,500 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive -- and that mission has to resonate with you.

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Remote Product Marketing Senior Manager (Toronto)
🏢 Better Tomorrow Ventures
📍 Toronto