Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market.

You see the big picture while managing seamless execution for your portfolio. Team Leadership & Coaching Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence. Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.

Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking. Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team. Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.

Act as liaison between Product, Sales,



and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market. Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio. Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.

Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops. Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams. 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS. ~ The ability to shift seamlessly between high-level strategic planning and hands‑on execution. ~ Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.



~ Track record of building and scaling high-performing teams in a fast-paced environment. ~ Robust interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members. ~ An analytical mind that balances a data-driven and an emotional approach to marketing. ~ Outstanding presentation and business writing skills.

Bonus

Points ~ Previous experience working with CSR, social impact, or nonprofits. If the idea of working on tech that helps people do good in the world lights you up ... At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being.

For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most. Diversity, equity, inclusion and belonging are part of Benevity’s DNA.

You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.

📌 Remote Senior Marketing Manager (Toronto)
🏢 Benevity
📍 Toronto