Brand Specialist

About the Role

Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.

Responsibilities
Serve as the key developer of promotional strategy for the specified product line
Collaborate with customers on partnership promotion
Partner with cross-functional teams to achieve go-to-market promotional goals
Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
Manage spend within the allocated budget
Identify and recruit ambassadors and athletes
Develop and execute social media strategy
Partner with the brand team on key content development including stories, video, and copy
Perform other duties as assigned

Qualifications
BS/BA in Marketing or similar field, or equivalent experience
5+ years of experience in marketing, communications, PR, or a related field
Demonstrated ability to build and execute global brand strategies
Robust written, verbal, and presentation communication skills
Experience with budget analysis and planning
Knowledge of print and digital marketing




Proficiency with MS Office and Adobe Creative Suite
Knowledge of bicycle mechanics and the global bike industry

Additional Information
Scope: Global
Travel: Up to 40% domestically and internationally, including weekends

Physical Requirements
Ability to stand for extended periods at events
Ability to lift up to 50 pounds
Advanced bike riding ability to support brand promotional objectives
Compensation and Advantages:
- Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off. Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.

ABOUT SRAM

SRAM, LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience.

Today, SRAM employs more than 3,000+ employees, 20+ locations and 9+ countries. SRAM is proud to be an equal prospect employer.

📌 Brand Specialist E Mtb Vancouver
🏢 SRAM
📍 Vancouver