Why This Role ExistsPophaus works with fast growing consumer brands where community and creators are not “nice to have.” They are the brand.This role owns two critical things:Day to day social media execution on Instagram and TikTokManaging creators and talent relationships that power our content engineIf content goes live, creators are onboarded, or a brand’s comments and DMs are active, this role touches it.Core Responsibilities:Social Media ManagementYou will fully manage Instagram and TikTok for multiple consumer brands.This includes:Planning and executing weekly and monthly content calendarsWriting captions that sound native to the platformPosting Reels, TikToks, Stories, and carouselsMonitoring performance and flagging what is working and what is notStaying on top of trends, formats, hooks, and platform behaviorEnsuring content aligns with brand voice and strategyYou are expected to understand social deeply, not just post content.Community Management:You are responsible for keeping brand communities active, human, and on brand.This includes:Responding to comments and DMs in a timely, brand appropriate toneProactively engaging with followers and relevant accountsIdentifying community insights that can inform future contentEscalating issues or feedback to the internal team when neededCommunity is not an afterthought.



It is part of growth.Talent & Creator ManagementYou will manage Pophaus’ creator and UGC ecosystem.This includes:Sourcing creators for Instagram and TikTokOutreach, onboarding, and relationship managementBriefing creators clearly and professionallyTracking deliverables and timelinesEnsuring creators deliver content aligned with the briefMaintaining long-term creator relationshipsYou are not just sending messages. You are building a reliable talent bench.Collaboration & Ownership:Work closely with creative strategists, editors, and account leadsKeep internal tools updated and organizedCommunicate clearly and proactivelyFlag risks early instead of reacting lateTake ownership of your accounts without needing remindersRequired Experience3+ years managing Instagram and TikTok for consumer brandsExperience with CPG, DTC, food, beverage, wellness, beauty, or supplementsStrong understanding of what performs on social in North AmericaHands on experience managing creators or UGC talentConfident written English for captions, DMs, and creator communicationComfortable managing multiple brands at onceTools You Should Be Comfortable WithInstagram and TikTok native toolsScheduling platforms like Buffer, Sprout, or similarGoogle Drive, Slack, and NotionCreator platforms like Grin or manual outreach workflowsCompensation$70,000 CADComprehensive Health Benefits PackageFull-time roleGrowth prospect inside a fast-moving agency

📌 Social & Talent Manager - C$70,000 A Year (Richmond)
🏢 Pophaus
📍 Richmond