Affinity Group Canada is a leading foodservice brokerage representing premier food manufacturers across the country. Locally owned and operated, we are known for our strong relationships, category expertise, and outstanding execution. Our success is driven by our people and our commitment to delivering value to our clients, customers, and partners.

Scope of the Position
The Inside Sales Representative plays a key role in supporting Affinity Group Canada’s Sales organization by driving timely lead follow up, customer communication, and sales execution support. This role focuses on inbound sales activity, promotion and product communication, and accurate CRM management to ensure robust customer engagement and pipeline integrity.

This is not a cold calling role. It is well suited to a highly organized, detail oriented individual who thrives in a fast paced environment, enjoys supporting sales teams, and values accuracy, responsiveness, and relationship building.

The Inside Sales Representative works closely with Client Managers and the broader Sales team to ensure customers are informed, opportunities are followed through, and sales data is maintained at a high standard.

Key Expectations of the Role

Follow up on inbound sales leads and customer inquiries in a timely and professional manner

Communicate promotions, special offers, and new product information to customers

Support Client Managers by reinforcing current programs and sales initiatives

Maintain accurate records of customer interactions, leads, and opportunities in CRM

Build rapport with customers via phone and email across multiple levels of an organization

Develop strong product knowledge across Affinity Group brands and represented clients





Provide general sales support as required to support team priorities

Qualifications & Experience

Post secondary education in Business, Commerce, or a related field preferred

1–3 years of experience in inside sales, sales support, or customer service

Strong attention to detail with excellent organizational and time management skills

Confident and professional communicator with robust verbal and written skills

Comfortable explaining product features and benefits

Proficiency in Microsoft Office and web based business tools

Experience using CRM systems an asset

French language skills considered an asset

Work Setting – Hybrid Role
This position is based out of Affinity Group Canada’s Richmond Hill, ON office and operates in a hybrid work environment. The Inside Sales Representative is expected to work both remotely and in office, with regular in person collaboration required to support Sales and Client Management teams. The role involves ongoing interaction with internal partners and customers and requires strong communication, organization, and accountability.

Equal Opportunity Employer
The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.

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📌 Inside Sales Representative - Richmond Hill, ON (Ontario)
🏢 The Affinity Group
📍 Ontario