Become a key player in launching an cutting-edge menswear brand as the Founding Marketing Lead. Collaborate with leaders to strategize and execute impactful marketing initiatives for a direct-to-consumer experience.This pivotal role will shape the marketing direction of our current brand, set to launch in Spring 2027. You will leverage your extensive marketing expertise to build comprehensive go-to-market strategies, manage campaigns, and coordinate cross-functional teams. Your contributions will significantly impact brand growth and customer engagement.Key Responsibilities:
Execute the go-to-market plan with detailed launch strategies
Coordinate integrated marketing across paid media and owned channels
Maintain the marketing calendar for all campaigns and launches
Identify risks and dependencies affecting marketing execution
Manage the creation and delivery of high-quality marketing assetsRequirements:
5+ years in marketing within retail or consumer brands
Proven experience in executing integrated marketing campaigns
Robust project management skills with complex stakeholder coordination
Ability to analyze performance metrics for continuous improvement
Comfortable navigating early-stage, entrepreneurial environmentsCraft exceptional marketing campaigns and drive growth for our groundbreaking menswear brand, starting from the ground up.#J-18808-Ljbffr
📌 Founding Marketing Leader For Menswear Brand Winnipeg (Canada)
🏢 American Tall
📍 Canada
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