Lead digital fundraising efforts at The Princess Margaret Cancer Foundation as Vice President, focusing on cutting-edge marketing strategies and supporter engagement. Play a key role in enhancing revenue through data-driven approaches.As the Vice President Digital & Direct Marketing at PMCF, you'll drive a data-centric growth strategy, aimed at improving supporter loyalty and experience. This senior role encompasses performance marketing, CRM strategy, and data analytics, all crucial for maximizing revenue outcomes. Your experience will contribute to a unified digital ecosystem vital for advancing cancer research.Key Responsibilities:Develop and execute performance marketing initiativesCollaborate with BI on data-driven insightsOptimize supporter experiences through customer journey strategiesRequirements:10+ years in senior marketing leadership rolesExpertise in CRM and lifecycle marketingProven success in digital performance marketingExperience with data analytics and BI toolsBachelor's degree; MBA preferredDrive impactful fundraising interactions through digital excellence and strategic insights at PMCF.#J-18808-Ljbffr

📌 Vice President Of Digital Marketing At Pmcf (Toronto)
🏢 The Princess Margaret Cancer Foundation
📍 Toronto