11 Aug
|
Therabody
|
Toronto
Who We Are: Therabody is the wellness tech leader with a mission to inspire and enable everybody to feel, perform and look their best.
Therabodys product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content.
Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Companys Brands That Matter, Oprah''s Favorite Things and the TIME Best Inventions 2025 award.
Were committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office.
If you thrive in creative environments, are concerned with big, cutting-edge ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us.
Together we can push the limits of what can be achieved for everybody.
Start date: January 2027 Who Were Looking For: Therabodyis looking foran entrepreneurial,collaborativeandhigh-energy Marketing Manager, Canada to own and scale our brand nationwide.
As our sole marketer on the ground, you will drive localized commercial campaigns, product launches, agency partners, events, and community programs.
Based in Toronto, this role reports directly to the Marketing Director, Internationalbased in
London, with a strategic dotted line to the
Canadian
Sales team, based in Toronto.
You will collaborate closely with international peers and cross-functional global functions (Digital, Social, Lifecycle, Media, and Merchandising) to growmarketing presence in Canada.
Key Responsibilities Brand & Marketing Activations Localiseglobaland internationalbrand strategies into high-impact regional marketingplansthat protect
Therabody''spremium positioning.
Build and execute Canada''s annualmarketing calendarin line with the
Internationalmarketing strategyto support regionalsales objectives.
Lead end-to-endmarketingexecution for new product introductionsand momentum activitiesacross retail, PR, influencer, and event channels.
Influencer,
Partnerships & Community Advocacy Partner with local influencers, fitness professionals, and wellness advocates to generate authentic, localizedorganic influencer content andUGC.
Build strategic partnerships with premium fitness studios, wellness centres, and sports organizations to grow our
Canadianfootprint.
Scale brand advocacytargetingathletes, trainers, and ambassadors and executingseeding programs.
Collaborate with digital and media teams to cross-leverage top-performinglocal contentcreator content across paid andownedchannels.
Customer Reviews Generation Management Architect and execute targeted campaigns to consistently drive high-quality, authentic customer reviews across DTC platforms and key Canadian retail partner websites.
Monitorandanalyzecommunitysentiment, customerreviewsand brand trackingtooptimizelocal messaging and consumer education.
Agency & Campaign Management Serve as the primary, day-to-day point of contact for
Therabody''sCanadian PR, creative, media, andactivationagency partners.
Take end-to-end ownership of campaign briefs, asset delivery pipelines, and timeline tracking to ensure seamless execution.
Monitor, track, and analyse campaign metrics, translating data into actionable reports, insights, and recommendations to optimise future marketing ROI.
Events & Experiential Marketing Concept, plan, and execute high-visibility consumer-facing and trade marketing events across Canada.
Champion Therabodys presence at elite marathonsand running events,fitness expos, and major industry conferences.
Drive end-to-endlogistics, including budget management, event staffing, product inventory coordination, custom branded assets, and flawless on-site execution.
Retail & Merchandising Collaborate closely with the local Toronto sales team to support in-store retail marketing initiatives and visual merchandising executionsin line with
Global merchandising guidelines.
Coordinate bespoke local marketing and co-op promotional plans for key Canadian retail accounts.
Budget & Reporting Manage the regional marketing budget, including vendor contracts, invoice tracking, and PO generation.
MonitormarketingKPIs and event metrics to deliver clear post-activation ROI reports and actionable insights to leadership.
The Right Person Would Have: 510 years of progressive experience in brand marketing, PR, experiential marketing, partnerships, or agency account management,with a proventrack recordofhandling fast-paced accounts/cross-functional projects.
Agency account management experience is highly preferred.
Bachelor''s degree in Marketing, Communications, Business, or a related field.
Exceptional stakeholder management skills, with the ability to confidently navigate matrixed reporting lines between local sales and global international leadership.
Proven ability to work highly collaboratively with international marketing peers and seamlessly navigate matrixed global corporate functions (Digital, Social, Lifecycle, Media, Merchandising)and local Sales.
Strongtrack recordmanaging multi-city events, local vendor networks, and regional activation budgets.
Exceptionalmindset of anindependent self-starter who thrives with autonomy and excels at working remotely from a regional corporate hub.
Experience within the wellness, fitness, consumer electronics, premium lifestyle, apparel, or sports industries is highly desirable.
Flexibility and willingness to travel across Canada for key marketing activations and events.
Professional fluency in both English and French is highly desirable to effectively support and scale marketing initiatives within the Quebec market and across Canada.
Passion for
Therabody''smissiontoempowereverybody to live better, longer, healthier livesacrossperformance,wellnessand beauty categories.
The pay range for this role is: 75,000 - 80,000 CAD per year(Canada) PI752f4f48c103-30511-41269137
📌 Marketing Manager, Canada (Toronto)
🏢 Therabody
📍 Toronto