We are looking for a Portfolio Lead, Digital Fundraising who will play a key role in supporting United Ways integrated donor growth and fundraising efforts through digital campaign execution, optimization, reporting, and coordination.

In this role you will play an important part in helping to bridge strategy and execution across annual fundraising campaigns, digital donor journeys, email fundraising, paid and organic channels, web experiences, and performance tracking.

Working closely with the Manager, Integrated Fundraising and Campaigns, your role will support operational delivery and optimization of integrated fundraising initiatives that strengthen donor engagement, improve conversion, and support revenue growth.

You are highly organized, analytical, cooperative, and comfortable working across multiple campaigns, systems, and stakeholders in a fast-paced nonprofit environment.

This position will report to the Portfolio Manager, Integrated Fundraising and Campaigns.

This role will not have Supervisory responsibility.

The Day to Day: Digital Fundraising Optimizes digital fundraising experiences including donation pages, campaign pages, email journeys, and fundraising forms.

Collaborates with content, social, and creative team members to ensure aligned and integrated campaign execution.

Supports implementing United Ways digital fundraising strategy.

Optimization Monitors fundraising performance metrics and help identify optimization opportunities.

Supports A/B testing, QA, and continuous improvement efforts.

Administration and Coordination Coordinates with external fundraising, advertising, and digital partners and assists with digital fundraising analytics, conversion tracking, and campaign measurement setup.

Collaborates with internal teams to support campaign execution and reporting alignment.

About you:



Its important to us that you understand the importance of relationships and how it impacts all our work, resulting in operating with a strong customer service focus.

You possess knowledge of Microsoft Office Suite, Salesforce systems, Google Tag Manager and Google Analytics and Advanced knowledge of Canva and Word

Press.

Experience with fundraising platforms like Fundraise Upis considered an asset.

You demonstrate the ability to think creatively and develop innovative ideas, analyze and interpret information, make decisions, make recommendations, and solve problems.

Strong verbal and written communication, and facilitation skills are essential and ability to adapt anddemonstrateflexibility when faced with changing priorities, unforeseen challenges, and/or juggling multiple tasks.

You demonstrate accountability and strive for operationalexcellence and maintain confidentiality.

Your background includes a post-secondary degree in Business or Marketing and other relevant experience will be considered, plus a minimum of two (2) to three (3) years related experience. A combination of education and experience will be considered. A valid drivers license and vehicle are required as some travel will be involved within Edmonton and surrounding area.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioral integrity.

You see yourself in our Values.

We value and operate with a commitment to: Creating solutions.

Continuous learning.

Being courageous in our work.

Capturing our customers hearts and minds.

Being insights driven and utilizing real data.

Applying a lens of equity and inclusion to all that we do.

Why work with us? We are people who love what we doandare passionate about our work.

We offer rewarding work, a positive workplace culture, and a totalrewardspackage.

Our work environment is a hybrid - with time spent both collaborating in the office as well as remotely.

📌 Portfolio Lead, Digital Fundraising (Edmonton)
🏢 United Way of the Alberta Capital Region
📍 Edmonton