Hello All,

Greetings from Rootshell Inc.

Rootshell Enterprise Technologies Inc. is a recognized provider of qualified IT Consulting services in the US. We are actively seeking Principal Software Engineer for one of our client, Please share your resume with current location & full contact infoa

Role:Principal Software Engineer

Locations:Toronto, Canada (Hybrid)

Duration: Full Time

Job Summary

- Lead end-to-end Salesforce Marketing Technology initiatives across Lead-to-Cash (LTC) transformation and BAU roadmap.
- Design, develop, and support solutions using Salesforce Sales Cloud, Marketing Cloud, MCAE (Pardot), and Data Cloud.
- Drive MCAE-to-Marketing Cloud Advanced migration, including automations, journeys, campaigns, and form handlers.
- Build and maintain integrations with Salesforce, Data Cloud, AEM, Qualtrics, 6sense, Openprise, and enterprise applications.
- Implement customer data unification, identity resolution, segmentation, activation, and analytics in Salesforce Data Cloud.
- Develop scalable Salesforce solutions using Apex, Lightning Web Components (LWC), Flows, and REST/SOAP APIs.
- Design and deploy Agentforce agents, prompt templates, and AI-powered marketing solutions.




- Lead Salesforce org migration, platform modernization, and CRM consolidation initiatives.
- Ensure GDPR-compliant consent and privacy architecture using Salesforce Privacy Center and consent models.
- Troubleshoot complex integration, deployment, synchronization, and data quality issues across environments.
- Collaborate with Product, Marketing, Sales, Legal, Privacy, and Architecture teams to deliver business solutions.
- Implement CI/CD pipelines using SFDX, Git, and automated testing frameworks for Salesforce deployments.
- Mentor engineering teams and provide technical leadership for enterprise-scale Salesforce implementations.
- Possess 10+ years of software engineering experience with 8+ years in Salesforce and Marketing Technology platforms.
- Hold Salesforce certifications including Marketing Cloud Account Engagement Specialist, Data Cloud Consultant, Platform Developer I/II, with Agentforce and AI certifications preferred.

With regards

Naveen | Talent Acquisition

Rootshell Enterprise Technologies Inc.

[email protected] | www.rootshellinc.com

📌 Principal Software Engineer (Toronto)
🏢 Rootshell Enterprise Technologies
📍 Toronto