Job Summary

We're looking for a hands-on Marketing Manager to join our growing team on a 6-month contract, with the prospect to transition into a permanent position based on business needs and performance.

The Marketing Manager is responsible for developing and executing the Clinic's marketing strategy to drive brand awareness, patient acquisition, business growth, and market expansion. This role oversees all marketing initiatives across digital, print, events, partnerships, and reputation management while ensuring alignment with the Clinic's strategic objectives.

The Marketing Manager works closely with the Director of Third Party and Business Development and external marketing agencies and vendors to develop and execute marketing initiatives that increase brand awareness, patient acquisition, and business growth across all Clinic locations, both locally and internationally.

Key Responsibilities

Marketing Strategy & Business Growth

- Develop and execute a comprehensive marketing strategy aligned with organizational goals.
- Develop annual marketing plans, budgets, and performance metrics.
- Collaborate with the Director of Third Party and Business Development to identify opportunities to increase patient volume, expand services, and support business growth.
- Evaluate marketing performance and recommend data-driven improvements, new initiatives, and partnership opportunities.

Digital Marketing & Website Management

- Oversee the Clinic's website, ensuring content is current, accurate, user-friendly, and optimized for SEO and lead generation.
- Coordinate website updates, new content, landing pages, and service launches.
- Monitor website performance and recommend improvements to increase traffic, engagement, and conversions.

Reputation Management

- Develop and implement strategies to strengthen the Clinic's online reputation.
- Monitor and respond appropriately to Google Reviews and other online review platforms.
- Implement initiatives that improve patient satisfaction and increase positive reviews.
- Track reputation metrics and recommend initiatives to improve patient satisfaction and online ratings.

Social Media & Content Marketing





- Develop and execute the Clinic's social media strategy across all platforms.
- Develop engaging content that supports brand awareness, patient education, recruitment, and business objectives.
- Monitor social media analytics and optimize campaigns based on performance.

Marketing Analytics

- Monitor and analyze key marketing performance indicators using Google Analytics and other reporting tools.
- Prepare regular reports on campaign performance, website traffic, lead generation, patient acquisition, and return on investment.
- Use data-driven insights to guide marketing decisions and optimize future initiatives.

Conferences & Events

- Plan and coordinate marketing initiatives for conferences, exhibitions, trade shows, physician events, and community outreach activities.
- Develop promotional materials and coordinate logistics with internal teams and external vendors.
- Evaluate the effectiveness and return on investment of conference participation.

Satellite Clinics & Third-Party Partnerships

- Develop and execute marketing initiatives supporting satellite clinic growth.
- Collaborate with third-party partners and referral sources to strengthen business relationships and increase patient referrals.
- Support local and international marketing initiatives across all Clinic locations.

Agency & Vendor Management

- Act as the primary liaison with external marketing agencies and vendors.
- Manage agency performance, deliverables, timelines, budgets, and project outcomes.
- Coordinate external vendors for digital advertising, SEO, design, photography, videography, print, and promotional materials.

Strategic Planning

- Participate in organizational strategic planning initiatives.
- Conduct market research and competitive analysis to identify emerging trends and opportunities.




- Recommend innovative marketing strategies that improve market positioning and organizational growth.
- Support the launch of new services, clinic locations, and business initiatives.

Brand Governance & Content Approval

- Review and approve all marketing materials, campaigns, and communications prior to publication or distribution.
- Ensure all marketing content complies with applicable privacy legislation, documented patient consent requirements, organizational policies, and brand standards.
- Maintain consistency in messaging and visual identity across all marketing channels.
- Coordinate with internal stakeholders to obtain required approvals before marketing materials are released.

Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum five (5) years of progressive marketing experience, preferably within healthcare or a regulated industry.
- Demonstrated experience managing digital marketing, websites, social media, and marketing analytics.
- Demonstrated experience developing and executing integrated marketing strategies from concept through implementation.
- Experience managing external agencies and multiple vendors.
- Strong understanding of SEO, Google Analytics, Google Business Profile, digital advertising, and online reputation management.
- Experience planning and executing conferences, events, and business development initiatives.
- Excellent project management and organizational skills.
- Strong analytical and strategic thinking abilities.
- Exceptional written and verbal communication skills.

Join us as we elevate our brand presence through innovative marketing strategies that inform, engage, and inspire prospective patients on their fertility journeys!

Pay: $95,000.00-$110,000.00 per year

Benefits:

- Casual dress
- Company pension

Ability to commute/relocate:

- Toronto, ON M5G 1N8: reliably commute or plan to relocate before starting work (required)

Education:

- Bachelor's Degree (required)

Experience:

- Marketing: 5 years (required)
- Healthcare management: 3 years (preferred)

Location:

- Toronto, ON M5G 1N8 (required)

Work Location: In person

📌 Marketing Manager (6-Month Contract with Opportunity for Permanent Employment) (Canada)
🏢 The CReATe Fertility Centre
📍 Canada