The Restaurant Chain Marketing Specialist provides centralized advertising, marketing, and communication support to multiple restaurants operating within the restaurant chain supported in operations by our company. Working closely with individual restaurant managers, the Restaurant Chain Marketing Specialist develops, adapts, and coordinates location-specific marketing initiatives that reflect each restaurant's customer demographics, neighbourhood characteristics, competitive environment, and business objectives while ensuring consistency with the Company's overall brand identity and marketing standards. The position serves all restaurants within the chain by creating customized advertising strategies, supporting local promotional activities, and evaluating campaign performance to strengthen each restaurant's customer engagement, and sales within its respective community.

Duties and Responsibilities

- Develop customized advertising, promotional, and communication strategies for individual restaurants within the chain based on their location, customer demographics, competitive setting, business objectives, and community characteristics.
- Provide advertising and marketing support services to restaurant managers by recommending location-specific campaigns, promotional initiatives, and customer engagement strategies tailored to the needs of each restaurant.
- Conduct market research for individual restaurant locations by analyzing local consumer behaviour, demographic trends, competitors, seasonal demand, and community preferences to identify marketing opportunities.




- Collaborate with restaurant managers to identify business priorities and develop advertising plans that support the objectives of each restaurant while maintaining consistency with the business’ overall marketing strategy.
- Plan, coordinate, and implement localized advertising campaigns across approved digital, print, social media, community, and promotional channels for individual restaurant locations.
- Adapt corporate marketing campaigns and promotional materials to maximize their effectiveness within each restaurant's local market while ensuring compliance with branding standards.
- Develop location-specific communication plans that consider neighbourhood characteristics, cultural diversity, local events, schools, businesses, community organizations, and customer purchasing patterns.
- Coordinate local marketing initiatives, sponsorships, charitable activities, school partnerships, festivals, and community events that strengthen each restaurant's presence within its local community.
- Create and maintain localized advertising content, promotional materials, social media communications, and customer engagement campaigns for individual restaurant locations.
- Monitor and evaluate the performance of advertising campaigns implemented for each restaurant by analyzing customer engagement, promotional effectiveness, sales trends, and return on marketing investment.




- Prepare analytical reports and recommendations for restaurant management and the Head Restaurant Manager regarding the effectiveness of location-specific advertising strategies and opportunities for future marketing improvements.
- Analyze customer feedback, online reviews, survey results, and social media interactions relating to individual restaurant locations and recommend communication strategies to improve customer satisfaction and brand reputation.
- Coordinate with restaurant management to ensure advertising campaigns accurately reflect menu offerings, pricing, seasonal products, operating hours, special events, and local promotional activities.
- Recommend adjustments to marketing and communication strategies for individual restaurants based on campaign performance, changing market conditions, consumer behaviour, and competitive analysis.
- Develop and support customer loyalty initiatives, promotional campaigns, and community engagement activities designed to increase customer retention and strengthen relationships within each restaurant's local market.
- Monitor developments in advertising, consumer behaviour, digital marketing technologies, and restaurant industry trends, and recommend innovative approaches that can be adapted to the needs of different restaurant locations.

Salary: 37.02 / hour

Type of employment: full-time, 35 hours/ week

Vacation: 2 weeks

Work location: Dundas Street West, Mississauga ON

Travelling around GTA can be required

Pay: From $37.02 per hour

Benefits:

- On-site parking

Work Location: In person

📌 Restaurant Chain Marketing Specialist (Canada)
🏢 2692305 ONTARIO
📍 Canada