About the Role:

We are seeking a Senior SEO Manager to lead and scale the organic growth engine for Wellness Extract. This role will be responsible for both strategy and execution of SEO, with a focus on increasing organic traffic, improving search visibility, and driving revenue from search channels. You will work closely with the growth, content, and product teams to identify high-impact opportunities and build scalable SEO systems. This is a hands-on role requiring both strategic thinking and execution.

Key Responsibilities:

1. Organic Growth Strategy

- Own the SEO roadmap and organic acquisition strategy
- Identify high-impact keyword opportunities aligned with user intent
- Develop content strategies for categories, products, and informational pages
- Monitor algorithm updates and evolving search trends

2. Content-Led SEO

- Build and manage the organic content roadmap
- Work with writers to create high-quality, SEO-optimized content
- Translate keyword insights into structured content briefs
- Optimize existing content to improve rankings and traffic

3. Technical SEO

- Conduct technical SEO audits (crawlability, indexation, site health)
- Collaborate with developers to resolve SEO issues
- Improve internal linking, metadata, structured data, and site performance
- Maintain overall technical SEO health

4. Authority Building

- Develop strategies to improve domain authority




- Identify opportunities for backlinks, partnerships, and PR
- Track competitor strategies and identify gaps

5. Emerging Search & Discovery

- Adapt SEO strategies for AI-driven and generative search
- Explore organic discovery via communities (e.g., Reddit)

6. Performance Measurement

- Track SEO metrics such as traffic, rankings, and conversions
- Build dashboards and reporting frameworks
- Share insights and recommendations with leadership

Requirements:

Experience & Skills

- 5–8+ years of experience in SEO or organic growth
- Proven experience scaling organic traffic for eCommerce or consumer brands
- Strong expertise in on-page, off-page, and technical SEO
- Experience with Shopify or similar platforms preferred
- Strong understanding of keyword research and search intent
- Ability to collaborate with cross-functional teams
- Solid analytical and problem-solving skills

Tools & Platforms:

- Google Search Console, GA4
- Ahrefs / SEMrush
- Screaming Frog or similar tools

Soft Skills:

- Strong project management skills
- Good communication and stakeholder management

Good to Have:

- Experience in health, wellness, supplements, or regulated industries
- Familiarity with AI-based SEO tools
- Experience working with global markets
- Understanding of CRO, UX, and experimentation

📌 Job Description – Senior SEO Manager About the Role: (Canada)
🏢 Wellness Extract
📍 Canada