About the job

Synode builds a 3D asset management platform that transforms industrial CAD and engineering files into browser-native and XR-ready applications. Our tools (Builder, Visualizer, Configurator, Localizer) serve manufacturing, automotive, and electronics clients, turning static engineering data into interactive apps used across the shop floor and in the field.

We're scaling from a service-driven model into a self-serve platform with a growing developer and partner ecosystem, and we're looking for an experienced fullstack developer to help lead that transformation.

Responsibilities

- Design and continuously improve the onboarding experience to help new users reach their first success quickly
- Identify friction points across the signup-to-activation journey and work with product/engineering to resolve them
- Build and maintain funnel instrumentation and reporting across activation, conversion, and retention
- Design in-product upgrade prompts and lifecycle campaigns grounded in real usage data
- Own key inbound conversion surfaces: signup flow, landing pages, lifecycle email
- Participate in select lead and prospect meetings to bring direct customer insight back into product and lifecycle decisions
- Represent Synode at select outbound events and product showcases
- Collaborate cross-functionally with product,



engineering, sales, and marketing
- Report on and take ownership of free-to-paid conversion and net revenue retention (NRR) metrics

Qualifications

- 3+ years in a growth, product-led growth (PLG), or lifecycle marketing role at a B2B SaaS company
- Proven track record improving activation or conversion metrics in a self-serve or freemium product
- Fluent in French and English (spoken and written) — required
- Comfortable in front of customers and prospects, not purely a behind-the-scenes analytical role
- Strong analytical skills; comfortable working with limited data and building measurement from scratch
- Excellent product instincts and a bias toward iterative, fast shipping
- Experience with tools such as [Mixpanel/Amplitude, Customer.io/Braze, etc. — add your actual stack]

Nice to have

- Experience in technical, industrial, or engineering-adjacent SaaS
- Experience working with products that have a real learning curve or technical buyer
- Comfortable traveling occasionally for events or showcases [add if travel is expected]

Job Type: Full-time

Pay: $60,000.00-$75,000.00 per year

Perks:

- Company events
- Work from home

Work Location: Hybrid remote in Sherbrooke, QC J1H 5C7

📌 Growth & Conversion Lead (SaaS) (Canada)
🏢 Synode
📍 Canada