BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we're hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.Position OverviewHealthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. In this space, extraordinary storytelling isn't optional, it's essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. At BGB, we're all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people.We're looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the "aha," shaping narratives, and helping bold ideas take flight. If you thrive on making the complex clear and the meaningful unforgettable, you'll feel right at home here.What You'll DoSolve Business ProblemsBe a trusted strategic partner to clients, helping navigate complex decisions with confidenceFacilitate workshops and conversations that align teams and keep things moving forwardBring a clear point of view, backed by insight and evidenceUncover Insights That MatterDive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonantSpot patterns, tensions, and opportunities across HCP and patient journeysTurn complexity into clear, compelling strategic narratives that teams can rally aroundTurn Thinking into InspirationWrite smart,



engaging creative briefs that spark ideas and energize teamsShape brand positioning, messaging, and communications across the lifecycleHelp make science not just understandable, but interesting, human, and impactfulBuild Connected, Contemporary StrategyWork closely with Creative, Account, Medical Strategy, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpointsBring together brand, content, channel, and experience thinking into one cohesive strategic visionKeep the work grounded in reality while pushing it to be as explicit and impactful as possibleElevate the Work and the TeamContribute to new business with stories that stand out and strategies that winHelp define what great, integrated healthcare strategy looks like todayMentor and inspire strategists, sharing how you think and helping others growWho You AreA strategic thinker and natural storyteller who can turn complexity into clarityDeeply curious about what drives behavior and always asking better questionsComfortable navigating science, while staying focused on the human experience behind itA storyteller at heart, known for crafting briefs and narratives that spark ideasA collaborative leader who brings people together and elevates the workSomeone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper,



and more impactfulWhat You Bring~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketingA track record of delivering insight-driven, creatively inspiring, and strategically sound workStrong understanding of clinical data, competitive landscapes, and HCP or patient dynamicsExperience collaborating with medical, social, and CX or engagement strategy teamsExcellent storytelling and communication skills across briefs, decks, and presentationsWhy BGB GroupBecause this work matters and it deserves bold thinking and real energy. At BGB, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects. You'll be part of a team that's collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful.Salary Range: $200,000 - $240,000 CADThe salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status, or any category or class of person protected by law. #J-18808-Ljbffr

📌 Vp, Brand Strategy (Brampton)
🏢 BGB Group
📍 Brampton