Ahria Consulting is excited to partner withTRY Recycling&The Better Bin Companyof London in their search for aHead of Marketingto lead the development of a modern, data-driven marketing function across two growing businesses with strong market presence and purpose.Build something from the ground up and make a measurable impact.This is not a traditional marketing role. It is a build-and-scale leadership opportunity focused on creating a structured, accountable marketing engine that drives real revenue growth.About the OpportunityYou will report directly to the President & CEO and serve as the leader responsible for translating business priorities into clear marketing strategies, systems, and results.Your mandate:build the engine, align marketing to sales and operations, and deliver measurable growth.This role spans both:TRY Recycling – a leader in environmentally responsible construction waste diversionThe Better Bin Company – a fast-growing residential and commercial bin rental businessTogether, they offer a unique opportunity to lead both B2B and B2C marketing in a high-impact, purpose-driven environment.What You’ll OwnDevelop and leadintegrated marketing strategyacross both businessesBuild ascalable, data-driven lead generation engine(B2B + B2C)Establishclear performance metrics tied to pipeline, ROI, and customer acquisitionImplement systems (CRM, automation, analytics)



to drive consistency and insightAlign marketing withsales and operationsto drive tangible business outcomesLead campaigns across digital and traditional channels—optimizing for performanceOwnbrand positioning, messaging, and market intelligenceWhat Sets This Role ApartDirect line to the CEO withreal influence on growth strategyOpportunity tobuild, not inherit, a scalable marketing functionStrong alignment between marketing, operations, and revenueA business withpurpose and environmental impact at its coreWho You AreHas built and scaled marketing systems not just managed campaignsThrives in environments where accountability = measurable outcomesBrings deep expertise in demand generation, funnel optimization, and performance trackingUnderstands how to connect marketing activity directly to revenue and ROICan operate both strategically and hands‑onExcels at cross‑functional alignment with sales and operationsExperience inenvironmental services, construction, or home servicesis an asset.The Impact You’ll HaveStrong, repeatable lead generation and pipeline growthImproved cost of acquisition and marketing ROIClear alignment between marketing, sales, and operational outcomesDemonstrable contribution to revenue growthCompensationBonus eligibility + comprehensive perks#J-18808-Ljbffr

📌 Founding Head Of Marketing - C$150,000 - C$215,000 A Year (Winnipeg)
🏢 Ahria Consulting
📍 Winnipeg