About the Role

Equiton is seeking a creative, strategic, and confident Social Media Content Creator to develop engaging content across Instagram, TikTok, LinkedIn, YouTube, X, Facebook, and emerging platforms. This individual will play an important role in bringing the Equiton brand to life through compelling storytelling, while also serving as an on-camera voice and representative of the brand.

This role will play a key part in growing Equiton’s digital presence, increasing brand awareness, expanding social followership, and helping drive audience engagement and client acquisition through compelling, modern content.

Working closely with the marketing team, this individual will create engaging video content that brings Equiton's funds, properties, projects, communities, and brand story to life in a relatable and visually compelling way. From property walkthroughs and behind-the-scenes content to trend-driven videos, interviews, lifestyle content, and educational storytelling, this role will help position Equiton as a recognizable and trusted brand.

The ideal candidate understands how to create content that captures attention, builds audience connection, and drives engagement across platforms. They are solid storytellers, highly tuned into social media trends, comfortable on camera, and passionate about creating content that people genuinely want to watch, share, and engage with.

This is not a traditional social media role. It's an opportunity to help shape the digital presence of a fast-growing North American real estate investment firm through creative storytelling, audience engagement, and content that drives meaningful business impact.

What you’ll be doing:

- Create and appear in content across Instagram, TikTok, LinkedIn, YouTube, Facebook, and emerging social platforms, helping bring the Equiton brand to life in an authentic and engaging way.
- Create engaging video content that supports brand awareness, follower growth, audience engagement, and client acquisition initiatives.
- Develop compelling content including property walkthroughs, lifestyle content, behind-the-scenes footage, trend-based videos, interviews, and educational storytelling.




- Bring creativity, confidence, authenticity, and personality to all on-camera content while ensuring alignment with Equiton’s brand and reputation.
- Identify social media trends and content opportunities that help increase visibility and grow Equiton’s digital presence.
- Collaborate with marketing and leadership teams to execute content strategies and campaigns.
- Manage content calendars and support ongoing community engagement across platforms.
- Monitor content performance, follower growth, engagement metrics, and audience insights to continuously optimize strategy.
- Participate in on-site filming across Equiton properties, projects, and events

What You Bring:

- Proven experience creating high-performing content for a brand, including experience managing or contributing to social media channels.
- Strong personal presence, confidence, and communication skills on camera.
- Deep understanding of what performs well on all social media platforms.
- Experience contributing to audience growth, engagement, and content performance for a brand or organization.
- Ability to create content that feels authentic, engaging, and visually polished.
- Demonstrated experience in using tools/AI to create content including scripting, editing, etc.
- Hands-on experience filming high-quality short-form video content in a variety of environments, including on-site, lifestyle, interview, and behind-the-scenes settings
- Comfort and confidence appearing on camera, conducting interviews, and presenting information in a clear and engaging way.
- Comfortable working in fast-paced, highly collaborative environments.
- Passion for social media trends, digital culture, branding, and audience engagement.
- A portfolio showcasing content created on behalf of a brand,



including short-form video content, campaign work, or social media projects.
- Valid driver’s license and access to a vehicle, with ability to travel within Ontario for filming and content creation.

The expected annualized base salary range for this position is $75,000 - $85,000 plus a discretionary bonus. The actual base salary offered will take into consideration factors including, but not limited to, the individual’s skill, experience, and relevant education or training.

Predictive Index Assessments

As part of our hiring process, candidates complete two short assessments from Predictive Index:

- A Behavioural Assessment (5–10 minutes, untimed) to understand your work and communication style.
- A Cognitive Assessment (12-minute timed) to measure learning and problem-solving abilities.

These are not tests of intelligence or experience, they simply help us understand how you work best.

After completing the first assessment, you’ll receive an email with instructions for the second assessment.

About Us

Founded in 2015, Equiton is one of Canada’s fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success.

Follow us on LinkedIn

Visit our Website

Explore #LifeAtEquiton

Why Equiton?

Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here.

Our Commitment to Diversity, Equity & Inclusion

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help.

Only those selected for an interview will be contacted.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

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📌 Social Media Content Creator (Burlington)
🏢 Equiton
📍 Burlington