Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Group for a Performance Marketing Manager.

Join the Team The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

Our goal is to attract world‑class talent and align people where their impact is greatest. When you join Martell Group, you'll be contributing to a high‑performance organization focused on building scalable businesses and creating meaningful impact.

For more information, visit: https://www.danmartell.com/.

Position Responsibilities If you are a rare individual who thrives on building predictable demand generation systems, scaling acquisition channels, and turning marketing performance into measurable revenue, this role is for you.

You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands‑on execution.

We're hiring a player‑coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end to end while building the systems and rhythms that enable compounding growth. Your mandate is straightforward:



build and scale demand without diluting the brand. Every initiative must be integrated, revenue aligned, and built to convert.

This role includes:

Owning and scaling paid acquisition across Meta, Google, LinkedIn, and emerging channels

Planning, launching, and optimizing campaigns with full ownership of budget, targeting, creative testing, and performance

Driving consistent, predictable MQL production tied directly to pipeline and revenue

Tracking and improving CPL, CTR, CVR, MQL to opportunity conversion, and revenue contribution

Building repeatable acquisition systems that compound performance over time

Owning the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences

Designing and running continuous A/B testing across pages, creatives, and conversion paths

Identifying conversion gaps and implementing solutions that improve lead quality and conversion rates

Working closely with Sales to improve messaging, positioning, and campaign effectiveness

Scaling high‑performing campaigns, audiences, and messaging based on revenue outcomes

Expanding distribution across YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS

Partnering with creative, writing, design, and video teams to produce high‑quality,



conversion‑focused campaigns

Aligning marketing initiatives with launch calendars and revenue goals

Building visibility into performance drivers and continuously optimizing for revenue rather than vanity metrics

Qualifications

Senior performance marketer with end‑to‑end ownership of paid acquisition, funnels, and revenue‑driving systems

Hands‑on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms

Strong funnel optimization and analytics capabilities with expertise in CPL, CTR, CVR, MQL quality, and attribution

Proven ability to build and optimize high‑converting funnels using data‑driven decision making

Experience partnering closely with Sales to refine messaging and improve conversion

Player‑coach mindset with the ability to build systems while remaining hands‑on

High judgment operator who moves quickly, tests aggressively, and scales what works

Passion for turning attention into qualified leads and qualified leads into revenue

Is proactive and accountable

Thinks strategically while remaining highly execution focused

Communicates with clarity and confidence

Thrives in a fast‑paced, high‑growth environment

Uses data to drive decisions and continuous improvement

Takes ownership and moves quickly with minimal direction

Collaborates effectively across Marketing, Sales, and Creative teams

Cares deeply about delivering measurable business impact

Location: Remote for the first 90 days, followed by full‑time in office in Kelowna, BC

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📌 Performance Marketing Manager (Kelowna)
🏢 Serv Recruitment
📍 Kelowna