10 Aug
|
Querentia
|
Vancouver
10 Aug
Querentia
Vancouver
Duration: 40 hours per week
Position Overview
We are seeking an experienced Adobe CDP Architect to lead a customer data and journey transformation program for a prominent Canadian Utility client. This strategic role is responsible for driving journey mapping workshops, translating core business outcomes into robust Adobe Real-Time CDP architecture, and guiding the end-to-end implementation of Adobe’s data and activation stack.
The architect serves as the essential bridge between business stakeholders and technical engineering teams, ensuring all customer journeys are insight-driven, fully privacy-compliant, and smoothly operationalized through Adobe CDP and downstream activation platforms.
Key Responsibilities
1. Journey Mapping & Business Discovery
- Lead comprehensive journey mapping workshops with cross-functional utility stakeholders (Customer Care, Marketing, Digital, Operations, IT, Data, Privacy).
- Identify and document priority customer journeys, including onboarding, outage communications, billing structures, self-service portals, and clean energy programs.
- Translate distinct journey stages into structured data, identity resolution, and downstream activation requirements.
- Define explicit customer use cases, success metrics, and KPIs aligned with utility regulatory standards and customer experience goals.
2. Adobe CDP Architecture & Design
- Own the overarching solution architecture for Adobe Real-Time CDP, including profile schema design, identity namespace strategies, data ingestion models (batch, streaming, API), and data governance/consent modeling.
- Design highly scalable customer profiles that cleanly unify online,
offline, operational, and third-party data points.
- Define segment and audience categorization strategies aligned directly with mapped customer journeys.
- Maintain strict alignment with Adobe Experience Platform (AEP) architectural best practices.
- Guide, mentor, and oversee the hands‑on configuration of Adobe CDP across active delivery teams.
- Partner with Adobe Journey Optimizer, Adobe Analytics, and downstream activation platforms as applicable.
- Provide architectural direction for multi-source data ingestion, covering CRMs, Customer Information Systems (CIS), Billing platforms, Outage Management Systems (OMS), AMI/smart meters, Web/Mobile, and Call Center logs.
- Support data quality enrichment, real‑time activation use cases, formal testing, validation, and go‑live readiness.
4. Data Governance, Privacy & Compliance
- Ensure a privacy‑by‑design implementation that complies with Canadian regulations (PIPEDA and provincial utility rules) and consent management standards.
- Partner with Legal, Privacy, and Security teams to establish data access rules, retention policies, and automated consent enforcement in downstream activations.
5. Stakeholder & Program Leadership
- Act as a trusted technical advisor to senior client stakeholders, collaborating seamlessly with Program Managers, Business Analysts, and Engineering teams.
- Contribute heavily to roadmap development, MVP sequencing, value realization planning, and long‑term operating model design.
Required Qualifications
Core Skills & Experience
- 7–10+ years of proven success in Customer Data, Martech, or Digital Architecture roles.
- 3+ years of direct, hands‑on architectural experience with Adobe Real-Time CDP .
- Extensive background running journey mapping workshops and customer experience design in enterprise environments.
- Proven track record designing and deploying unified customer profiles at a large scale.
- Deep understanding of identity resolution, XDM schema design, and enterprise data modeling.
Platform Expertise
- Adobe Real-Time CDP and Adobe Experience Platform (AEP) core services.
- Adobe Journey Optimizer (Highly Preferred).
Industry & Leadership Domain
- Experience working within Utilities, Energy, Telco, or highly regulated environments is strongly preferred.
- Familiarity with Customer Information Systems (CIS), billing platforms, call center data, and IoT/AMI data matrices is a major plus.
- Strong facilitation skills for both executive leadership and engineering-level workshops.
- Ability to work comfortably within multi‑vendor, matrixed delivery environments.
Nice-to-Have
- Official Adobe certifications (AEP / CDP Architect or Developer).
- Familiarity with Agile delivery frameworks and scaled enterprise release programs.
#J-18808-Ljbffr
📌 Adobe CDP Architect (Vancouver)
🏢 Querentia
📍 Vancouver