Opportunity

We are seeking a Product Marketing Manager to drive the go-to-market strategy, messaging, and positioning for our GovTech software solutions. Reporting to the Director of Product Marketing, this role will collaborate closely with Sales, Customer Success, Product, and Technology teams to develop compelling product narratives, enable sales teams, and support revenue growth. Overseeing Euna’s full Financial Suite, the role will coordinate with our internal PMM team on portfolio-level projects and initiatives.

The ideal candidate is a strategic thinker with a deep understanding of product marketing principles, a passion for the public sector, and a track record of executing successful product launches that require digital marketing to generate TOFU pipe. Occasional travel may be required.

Responsibilities

- Develop and execute go‑to‑market strategies for new product launches and enhancements.
- Own and refine product messaging, positioning, and storytelling.
- Work cross‑functionally with Product Marketers across the product suite.
- Define and optimize the buyer/customer journey.
- Conduct market and customer research to understand pain points and trends.
- Create and maintain competitive intelligence insights.
- Guide digital and demand teams and agency resources to execute marketing plans.
- Develop sales enablement materials (pitch decks, battle cards, FAQs, value frameworks).
- Deliver product‑specific onboarding and training content with Product Management.




- Provide ongoing competitive intelligence and market insights to support sales.
- Align marketing efforts with the product roadmap.
- Collaborate with Demand Generation and Digital Marketing to create campaigns.
- Partner with Customer Success for case studies and testimonials.
- Develop website content and guide product areas of the website.
- Track and analyze the success of initiatives and iterate strategies.

Qualifications

- 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software.
- Solid understanding of go‑to‑market strategies, value‑based messaging, and competitive positioning.
- Proven ability to develop compelling narratives for government agencies and public institutions.
- Experience working cross‑functionally with Sales, Product, and Customer Success teams.
- Excellent writing, storytelling, and presentation skills.
- Full‑stack marketing expertise across the sales and marketing funnel.
- Analytical mindset capable of translating data into actionable insights.
- Self‑starter with a strategic mindset and passion for driving business impact.
- Experience in digital and demand marketing is a plus.

Location

Hybrid with 3 days per week in our Oakville, ON (or ATL, GA) office.

Compensation

$67,200–$84,000.

Accessibility

For any inquiries or requests regarding accessibility at Euna Solutions, please email or call . Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

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📌 Product Marketing Manager (Oakville)
🏢 Euna Solutions
📍 Oakville