Who We AreHi! We're AntiSocial, a social-first digital marketing agency powered by people who love to create. Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world. As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do. At AntiSocial, you'll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world's top brands. Our culture is one of collaboration, creativity, and connection. Whether it's brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.OpportunityAntiSocial is looking to hire an Influencer Strategy Director to define and lead influencer and creator strategies across a portfolio of client accounts. This role blends cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build meaningful audience connections and drive measurable impact.You will serve as the strategic lead for influencer initiatives, partnering closely with Social, Creative, Account, and Production teams to shape influencer-led campaigns from initial strategy and ideation through execution, optimization, and reporting. You will bring a strong understanding of creator ecosystems, emerging trends, and audience behavior to develop innovative approaches that elevate brands in culture.What You'll Be DoingLead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectivesDevelop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagementIdentify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube,



and emerging channelsProvide strategic guidance on creator selection, partnerships, content direction, and campaign executionPartner with Creative teams to develop influencer concepts, briefs, and creator-facing strategiesOversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysisManage and guide influencer budgets, timelines, contracts, approvals, and deliverablesAnalyze campaign performance and translate data into actionable insights, recommendations, and future strategyStay ahead of creator trends, platform developments, and cultural conversations to inform client strategiesAct as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insightsSupport new business efforts through influencer strategy, creator recommendations, and thought leadershipMentor and support junior team members on influencer strategy best practices and campaign executionWhat You'll Bring8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environmentProven experience developing and leading influencer campaigns from strategy through execution and reportingDeep understanding of creator ecosystems, social platforms, online communities, and evolving digital cultureStrong strategic mindset with the ability to translate brand objectives into impactful influencer programsExperience managing influencer partnerships, negotiations, contracts, budgets,



and campaign deliverablesConfident communicator with experience presenting strategic recommendations to clients and internal stakeholdersStrong leadership skills with the ability to mentor teams and collaborate across disciplinesData-driven approach with the ability to interpret performance metrics and turn insights into strategyPassion for emerging creators, internet culture, and the future of social influenceExperience managing multi-market, global, or integrated campaignsFamiliarity with influencer marketing platforms, analytics tools, and industry best practicesExperience contributing to recent business pitches and developing strategic points of viewAdditional InfoMonday - Thursday in office (Fridays are remote optional)Flexible time off, including paid vacation and sick daysConsistent culture and team-building eventsEmployee recognition and incentive programsSeasonal celebrations and gatherings throughout the yearOffice lunchesBranded company swagAccess to industry events, learning opportunities, and non-profit outreachesDog-friendly officesUnlimited coffee, drinks, and snacksFlex work and travel optionsComprehensive extended health benefits$150,000 - $160,000 a yearPlacement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.Equal OpportunityAt AntiSocial, we're committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive. We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions. We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply. Your voice matters here. #J-18808-Ljbffr

📌 Influencer Strategy Director - Antisocial (Toronto)
🏢 Thinkingbox
📍 Toronto