Drive exceptional customer acquisition strategies as a Senior Performance Marketing Manager in the iGaming sector, based in Vaughan, Ontario. This on-site role emphasizes leadership in paid media and multi-channel marketing to boost brand growth.Our client is a quick-growing organization specializing in iGaming and performance marketing across North America and beyond. As a Senior Performance Marketing Manager, you will lead paid acquisition strategies and manage substantial advertising budgets.
Your mission will be to optimize campaign performance while collaborating closely with creative teams and engaging with executive stakeholders to achieve key performance indicators.Key Responsibilities:Manage acquisition performance and meet key ROAS and CPR targetsPlan and optimize advertising campaigns across multiple platformsAllocate and manage multi-million-dollar monthly budgetsImplement testing frameworks to enhance campaign efficiencyProvide insights and reporting to stakeholders on performanceRequirements:Five years in performance marketing with large budgetsProven Meta advertising campaign management experienceStrong analytical skills with complex dataset interpretationFamiliarity with tracking and attribution technologiesAbility to present actionable insights to senior leadershipElevate your career in performance marketing by driving impactful advertising strategies within a high-growth iGaming environment.#J-18808-Ljbffr